GfK study on key retail indicators: 2018 review and 2019 forecast
The study offers an overview of the most important indicators for European retail in 2019. This includes an analysis of purchasing power and store-based turnover as well as their respective shares of private consumption. Additionally, the study illuminates trends in consumer prices and sales area provision.
In Poland, 2020, a turbulent year, has brought about many changes in the retail market. The unexpected occurrence of the pandemic has complicated the situation for both contractors and tenants. However, Covid-19 has not so much initiated new trends as it has dynamized the existing ones. It is not only about the growing importance of the omnichannel approach, especially with regard to e-commerce; the increasing share of retail parks and convenience centers in retail sales also ranks as one of the key trends. As research has shown, smaller-scale commercial formats have been most successful in dealing with the challenges brought about by the pandemic.
Retail parks and hybrids have weathered the storm of the crisis relatively well due to their high proportion of local supply. Nevertheless, in the vortex of the coronavirus crisis, the issue of sustainability seems to have fallen by the wayside in many cases. That picture, however, is deceptive. The necessary (re)alignment of retail parks and other agglomerated retail real estate properties makes it necessary for ESG criteria (environment, social, governance) to be taken into account. The following “Top 5 Lessons Learned” were taken from a recent publication on retail parks in Germany*.
“Covid-19 is the biggest challenge of our time and it affects the retail sector as well as the retail real estate market. With the study Footfall Anchors Post Corona–5 Propositions for the New Future of Retail, we discuss the current situation for retailers, investors, project developers, and municipalities on a broad scale. In collaboration with renowned experts we discuss the new future of retail, the real estate industry, and subsegments of the retail real estate sector. The result is a comprehensive documentation of the status quo regarding the situation of retail asset class.” - Angelus Bernreuther, Head of Investor Relationship Management at Kaufland Germany.