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“Marketing plays a key role”

In March 2010 Eurovea opened in the Slovak capital. Olga Hammer, PR & Marketing Manager of the mixed-use-property, explains how they built awareness for their brand.

8 TRENDS YOU SHOULD FOLLOW

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

Ruhr Park reloaded

Unibail-Rodamco invested €150 million in the modernization of this traditional shopping center in Bochum. It is now positioned as one of the leading lifestyle destinations in the Ruhr region.

Commercial Real Estate as a Gordian Knot

In an article for the textile industry entitled “The party is over,” which appeared after Expo Real in Munich, Jörg Nowicki described the reluctance of retailers to rent new spaces. As it turns out, there is, in fact, a significant imbalance between the bullish investment market in commercial real estate and the slowing desire for expansion among retailers.

Retail Meets Culture

The Ringstrassen Galerien in the heart of the Austrian capital are among the country’s top retail areas. The turnover per square meter has for years been well above the average for Austrian shopping centers. Now the site has been prescribed a comprehensive facelift. The future Opera Mall Vienna (its new marketing name) will be positioned as “The Home of Affordable Luxury.”

Where is best to invest?

In a new research report, TH Real Estate provides a summary of the European retail property market and explores the opportunities that the sector offers investors across the UK and the Continent.

“A Stand-Alone Product”

Nikolas Löhr and Bernd Hofer of the FREO Group explain the Mall of Switzerland’s unique selling propositions. It is scheduled to open in autumn 2017.

Ukraine’s Retail Real Estate – Survival Strategy

Unsurprisingly, project development in the country has been interrupted. But in Kiev alone, about 20 malls with around 1 million sq m of GLA are currently at various stages of completion, possibly opening in 2017-2018, according to UTG.

Strengthening the industry’s voice

In an interview with ACROSS, John Coyne, the new Chief Executive of the British Council of Shopping Centers (BCSC), argues decisively for the relaxation of Sunday trading laws in the United Kingdom. His aim in general is for the industry to be even better heard by the government.

Concentrating its presence in countries

Many retailers do not have retail parks on their radar. The concentration principle Immofinanz is following with its Stop.Shop. chain will change all that. Nicolas Fernandez de Retana, the new Director Asset Management Retail Europe, explains how it works.

Small and mid-sized projects continue

A look at Lithuania: According to the “Real Estate Market Report 2015 – Baltic States” by Ober-Haus, not a single large shopping center has opened its doors in Vilnius in the last five years. Developers are trying to exploit attractive locations by offering small and medium-size malls, however.

“We plan to dispose of our logistics properties”

Henrik Stadigh, Director Shopping Centers, and Pia Arrhenius, Senior Vice President, Corporate Planning and IR, tell ACROSS that the Finnish real estate investment company Sponda will concentrate in the future on office space and shopping centers.

Lar España’s investment fever

Miguel Pereda, Board Member of Lar España, announced new transactions over the upcoming months in an interview with ACROSS. The Spanish company intends to invest more than €1 billion before the end of this year.

Have a career plan!

I was recently very pleased to be invited to speak at the ICSC European Retail Property School in Frankfurt, addressing a group of young delegates who were largely at the early stages of their careers.

“We go with the local market leader”

Carlos Romero is responsible for international expansion for the Spanish fashion chain El Ganso. In an interview with ACROSS, he explains that the first store in a city is usually opened in a high-street location. Only after that do they move into the mall, and by that they mean the local market leader.

The benefits of customer engagement programs

Gaining loyalty from shoppers continues to be a challenge, particularly when retailers within the mall are the primary contact point for your shoppers. That’s where customer engagement programs come in.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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