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Russia: In love with outlet centers

Strong interest from retailers and customers’ positive views of outlets mean a bright future for Russia’s outlet centers. There is potential to launch 25 to 30 new projects in the next 10 to 15 years.

Outlets: seizing opportunities for growth

The 7th Magdus European Outlet event was held in Paris on June 11 and 12. The main topic of the presentations was “Outlets: seizing opportunities for growth”.

On course for growth

The economic recovery in Europe and the consistent expansion of its services business provides the Portuguese shopping center specialist Sonae Sierra with good figures.

Italian disposal

Altarea Cogedim has sold four shopping centers to Episo 3, a fund managed by Tristan Capital Partners, for €122 million.

A Pleasing Increase

According to CBRE, global shopping center development continues to accelerate, with a total of 11.4 million sq m of space opening in 2014 compared with 10.6 million sq m in 2013.

”A very exciting experiment”

SES Spar European Shopping Centers will operate Austria’s first managed shopping street in Seestadt Aspern in a joint venture with the City of Vienna, CEO Marcus Wild explains in an interview with ACROSS.

In the Park

Why more and more investors want retail parks in their portfolios and why this special property type is so alluring.

GERMANY, TURKEY, AND THE BRIC COUNTRIES

Head of Representation Expansion at Decathlon Germany Ludger Niemann explains in an interview with ACROSS that the company is currently focusing on Germany, Turkey, and the BRIC countries. The business concept works better in power centers with good transport connections than in shopping centers.

An outlet center for Wuppertal

Wuppertal, a city of around 350,000 inhabitants, is getting an outlet center. It will be the largest in Germany. The investment amounts to €120 million.

Investment in dominance, experience, and convenience

The last twelve months have been incredibly active in the retail business at Land Securities and this has been driven by a strategy that has completely transformed our retail portfolio by focusing on schemes that deliver dominance, experience, and convenience in their respective catchments. This transformation is best demonstrated with an in-depth look at the drivers of success that consumers and retail brands have responded to. This has ultimately resulted in having a retail portfolio that is made up of fewer properties overall, but a higher number of bigger, better, flagship centers located in prime shopping locations.

Understanding Facebook

The Polish Council of Shopping Centers and Toolbox Marketing teamed up for a social media benchmarking project.

Increase sales with Limbic Lighting

In a field study with Gerry Weber, Zumtobel was able to confirm the influence of lighting in shops. The optimized lighting concept led to a 10% increase in sales. This practice test, in which the lighting preferences of seven different customer groups were analyzed using a neuropsychological target group model, was a continuation of an earlier laboratory experiment.

THE SHOPPING EXPERIENCE IN 2014

A recent study by CBRE finds that consumers want convenience and a social experience when choosing where to shop.

UNPRECEDENTED TIMES FROM AN INVESTOR APPETITE PERSPECTIVE

The Savills’ “UK Shopping Center and High Street Bulletin, Q4/2014” notes intense activity in the country’s market with increased investor activities and demand for the sector. This trend is expected to continue into the medium term.

OUTLET SHOPPING: ARE YOU IN OR OUT?

A new breed of outlet shopping malls is emerging. Outlets that no longer sit on the periphery of city life but exist at the heart of an urban development complementing retail parks, shopping centers, and high streets alike. For example the London Designer Outlet.

A VIADUCT AS A NAMESAKE

Southern France will soon have a new shopping destination. Viaduc Village, developed by Etche France Group, will welcome customers from the beginning of 2016.

OUTLET CENTERS ARE ADAPTED TO REGIONS

According to Barbara Topolska, COO of Neinver, the company does not just build open-air centers. Instead, it develops “villages” that draw upon the tradition, history, and architecture of the place in which they are built.

TWENTY NEW STORES IN 2015

The Polish clothing chain “50 Style,” owned by Marketing Investment Group, is on an expansion drive.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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