IMAGE: MIG
Retail

TWENTY NEW STORES IN 2015

The Polish clothing chain “50 Style,” owned by Marketing Investment Group, is on an expansion drive.

Changes in the multibrand chain “50 style,” which were launched in 2014, include relocating shops to prestigious malls. A good example is the opening of a franchise “50 style” store in Ostrol/e˛ka in the Masovian Voivodeship at the end of February. It was relocated from Gorbatowa Street to Galeria Alius shopping center. Bigger premises (more than 300 sq m), a refreshed visual identity, and the in-store design guarantee new quality in Ostrol/e˛ka’s retail market.

According to the adopted strategy, the chain will be developed mostly through the franchise channel in cities with more than 25,000 inhabitants. “In bigger cities, we plan to open our own stores,” says Tomasz Stawski, Franchising Network Development

Manager at Marketing Investment Group (MIG), which owns “50 style.” Stawski adds: “In 2015, we plan to open twenty new stores, and to move some of the current stores to better locations. When choosing the spots, we focus on providing the biggest customer capacity.”

POLISH SPORTING SPIRIT

“50 style” offers a wide variety of comfortable and stylish clothes, shoes, and accessories for every day of the week. Shoppers will find products suitable for every season in the stores: sweatshirts, t-shirts, jackets, trousers, shoes, and backpacks. The assortment is inspired by the Poles’ sporting spirit: They like to dress comfortably and practically.

MIG is also the owner of Sizeer, Timberland, Symbiosis, and O’Neill, and is the sole distributor of Lacoste footwear, New Era, Lotto, Umbro, Timberland, Confront, and Feewear in Poland. MIG has been present on the Polish retail market since 1989 and in 2013 opened its first store in Germany.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Retail MORE

Going Forward! Europe’s food retail sector in the corona-year 2020: the storm of the century

Europe's food retailers are being put to the test by the eco- nomic consequences of the natural disaster Covid-19. This is a very special kind of weather situation. While non-food retailers and the food service industry are in sheer despair in the face of the calm caused by government-imposed lockdowns, the "system-relevant" food retail sector has been confronted with a veritable storm tide since the sec- ond quarter of 2020.

Food retailers in their own words

Industry leaders told us about the sales impact Corona had on their business in 2020. They also explain what fundamental changes in location, sales, and marketing strategy they are planning for 2021/2022 in response to the widespread economic impact of the pandemic.

Allowing young talents to completely rethink retail

Union Investment and Sierra Germany launched their latest edition of First Store by Alexa–a campaign by Berlin’s well-known shopping center Alexa. Ralf Schaffuss, Head of Retail Asset Management of owner Union Investment Real Estate, and Jens Horeis, General Manager of Center Management company Sierra Germany, talk about their latest innovation of the competition.

A closer look at Belgian retail parks

Retail parks have been the best performing and most resilient retail format in Belgium prior to and throughout the Covid-19 pandemic, resulting in a slight compression in yields by 25bps since the beginning of the year according to new research by CBRE commissioned by Mitiska REIM.

25 new brands came to the Czech market in 2020

Despite the coronavirus crisis, this is one brand more than 2019, according to a market survey by Cushman & Wakefield.

“There is no Playbook for this Situation”

The most difficult part of business is making decisions during a crisis, explains Walter Seib, CEO of HMSHost International, with regard to the Covid-19 pandemic. He believes that as countries open up and vaccines become available, people will travel and return to airport F&B.