Changes in the multibrand chain “50 style,” which were launched in 2014, include relocating shops to prestigious malls. A good example is the opening of a franchise “50 style” store in Ostrol/e˛ka in the Masovian Voivodeship at the end of February. It was relocated from Gorbatowa Street to Galeria Alius shopping center. Bigger premises (more than 300 sq m), a refreshed visual identity, and the in-store design guarantee new quality in Ostrol/e˛ka’s retail market.
According to the adopted strategy, the chain will be developed mostly through the franchise channel in cities with more than 25,000 inhabitants. “In bigger cities, we plan to open our own stores,” says Tomasz Stawski, Franchising Network Development
Manager at Marketing Investment Group (MIG), which owns “50 style.” Stawski adds: “In 2015, we plan to open twenty new stores, and to move some of the current stores to better locations. When choosing the spots, we focus on providing the biggest customer capacity.”
POLISH SPORTING SPIRIT
“50 style” offers a wide variety of comfortable and stylish clothes, shoes, and accessories for every day of the week. Shoppers will find products suitable for every season in the stores: sweatshirts, t-shirts, jackets, trousers, shoes, and backpacks. The assortment is inspired by the Poles’ sporting spirit: They like to dress comfortably and practically.
MIG is also the owner of Sizeer, Timberland, Symbiosis, and O’Neill, and is the sole distributor of Lacoste footwear, New Era, Lotto, Umbro, Timberland, Confront, and Feewear in Poland. MIG has been present on the Polish retail market since 1989 and in 2013 opened its first store in Germany.