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2022 is the year of vibrant opportunities and great rebirth – and again it will be a year of constant changes. The tiring phrase “the world will no longer be the same” will be our everyday companion. But what does the placemaking industry have in store for 2022? To recap the turbulences of 2021, industry experts all over Europe have shared their experiences and learnings with us. Here is their outlook for the new year.

Sustainability | Stay well informed on the issues of today and tomorrow!

The global clash of digitalization and the pandemic is shaping the economic development of the 20s of this century. It has also led to profound structural changes of historic proportions. The consequences for retail and its accompanying services are equally dynamic and controversial. Food purchases at brick-and-mortar stores increased by 10 percent or more across Europe in 2020 as a result of the pandemic. At the same time, purchases of consumer durables, such as clothing, home electronics, home accessories, toys, sports, and leisure items increasingly shifted from offline to online retail.

The ACROSS editorial team has discovered a very innovative store concept in Germany: The Event PopUp Store was developed as a high-tech retail theater concept by the agency von7 and designers from K.U.L.T.OBJEKT. The idea is to make stationary stores more individual and emotional and connect them with the online world.

Neinver is celebrating its 25th anniversary and operates 21 centers –17 are outlet centers–with 1,600 stores located in Spain, France, Germany, Poland, Italy and the Netherlands. Their new Leasing & Retail Director, Joan Rouras, talks with ACROSS about the perks of the outlet center concept, possible future challenges, and his new role to maximize the performance of their 800 brand partners.

What does that really mean? Retail professionals have been engaged in this discussion for decades. The idea of creating physical, emotional shopping experiences has become an integral part of the retail discussion since physical, brick-and-mortar retail began to decline in popularity.

How the placemaking industry emerges stronger from the pandemic. Our 10 strategies for future-proof vibrant places.

There are significant and surprising differences in the affinity for online shopping – even across the individual countries. For example, one might expect such an affinity to be higher in rural areas, but the opposite is the case: In densely populated urban regions, it is approximately 15% to 20% higher than the national average.

Recruitments, promotions and appointments…

St James Quarter +++ Los Patios de Azahara +++ Linzerie +++ Vivo! Baia Mare +++ Koszalin Power Center +++ City Centre Coventry +++ Pedestrian zone / Tegel Quartier +++ stilwerk Rotterdam

Shopping areas, which owe their appeal, in part, to the vibrant atmospheres that are generated by larger crowds, are currently constrained by the safety measures that have been put into place as a result of Covid-19. Well-curated music can be used to fill the vacuum. Arndt-Helge Grap, Managing Director of Radiopark, understands this, and much more, all too well.

Landsec and Invesco Real Estate have announced the launch of Gravity Active Entertainment, the dynamic leisure and entertainment company, within an 80,000 sq ft venue at Southside shopping centre in Wandsworth, London.

The new ITV leisure attraction, the “I’m A Celebrity… Jungle Challenge” has opened at Quayside MediaCityUK. The 2,500m2 indoor entertainment venue gives fans of the UK’s ITV hit TV series, “I’m a Celebrity… Get Me Out of Here” the chance to navigate a series of fun-filled physical challenges as they race against the clock in a bid to collect stars and be crowned King or Queen of the Jungle.

Recruitments, promotions and appointments…

The Board has nominated George Aase as Chairman of the Board, effective 18 August 2021. Rudiger Dany has been contracted by the Company from 6 July 2021 and will be appointed as Chief Operations Officer of NEPI Rockcastle effective 18 August 2021.

“The retail sector needs to act now to show it is committed to a ‘green recovery’ from the pandemic and to demonstrate to customers, supply chains, investors, and other stakeholders that sustainability plays a core role in its business strategy.”