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Placemaking Trends: The experts’ assessments

The Covid-19 pandemic brought massive changes to the entire retail real estate and placemaking industry. A lot of negative developments, but also a number of opportunities and possibilities for the future. We asked the following industry experts to share their opinion on the matter.

Projects & Openings Europe

Westfield Mall of the Netherlands +++ McArthurGlen Designer Outlet West Midlands +++ Delta Planet Niš +++ La Couvinoise +++ Breogán Park +++ The Pyramid

NREP hires the departing Mayor of Helsinki as Senior Advisor for Urban Development

The departing Mayor of Helsinki, Jan Vapaavuori, will join NREP to further strengthen the company’s urban development efforts. Jan Vapaavuori will join the company in a part-time role as Senior Advisor for Urban Development after his term as Mayor ends in August. He will work across all NREP’s geographies to facilitate new solutions to the most pressing urban challenges, including infrastructure challenges and climate crisis.

Alberto Valls Appointed as Chair of ULI Madrid

Alberto Valls, managing partner of real estate at Deloitte Spain & EMEA, will prioritise promoting the collective and multidisciplinary understanding of the ULI Madrid community.

Legal & General reimagines retail

With the much-anticipated reopening of non-essential shops finally here, businesses will be welcoming locals back into their stores. For one street in Poole, the 2021 easing of lockdown is particularly exciting: Poole’s Kingland Crescent has been completely revamped as part of LGIM Real Assets strategy to re-invent and re-position their retail places.

Going Forward! Europe’s food retail sector in the corona-year 2020: the storm of the century

Europe’s food retailers are being put to the test by the eco- nomic consequences of the natural disaster Covid-19. This is a very special kind of weather situation. While non-food retailers and the food service industry are in sheer despair in the face of the calm caused by government-imposed lockdowns, the “system-relevant” food retail sector has been confronted with a veritable storm tide since the sec- ond quarter of 2020.

Challenging Times for Leasing Departments

The primary focus remains on preventing further vacancies, reports Christine Hager, Managing Director of the redos Group. For the most part, the goal is being met by means of interim leases, for example, for pop-up stores, service concepts, and coronavirus quick-test centers.

ECE and URW Germany for the introduction of the luca app

ECE Marketplaces wants to use the new luca app, which enables secure tracking of contacts via smartphone, at approximately 10,000 stores in its shopping centers across Germany. Unibail-Rodamco-Westfield (URW) Germany is also in favor of introducing the app. As do many large retailers such as Breuninger, Deichmann, KiK, and Thalia.

Not customer but human oriented

“For us, a human-centric vision is one of the main values shaping our vision of the future for any shopping center we manage or will manage.”

Allowing young talents to completely rethink retail

Union Investment and Sierra Germany launched their latest edition of First Store by Alexa–a campaign by Berlin’s well-known shopping center Alexa. Ralf Schaffuss, Head of Retail Asset Management of owner Union Investment Real Estate, and Jens Horeis, General Manager of Center Management company Sierra Germany, talk about their latest innovation of the competition.

Outlook 2021

Most experts in the European placemaking industry have adopted a consciously positive stance with regard to the recently commenced business year.

Inspiring survey results

Multi recently published its Pan European Customer Monitor + Covid-19 Survey. For Head of Research Mariam Hussain, the most positively surprising result was that 70% of visitors surveyed indicated that shopping centers are valuable places to spend time in and will continue to be especially once the pandemic is over.

Vacant retail spaces as Instagrammable experiences

Although empty shop windows have always been part of running a shopping center, there are more around than most center managers might like. The good news is that they are opportunities to create bite-sized experiences that support the trend towards “shoppertainment”.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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