Nathalie Depetro, MAPIC shows Director. Credit: S.champeaux – image & Co
Feature | Ticker

MAPIC 2021: Focus on new trends and new players in the retail industry

The MAPIC will take place from November 30–December 2 in the Palais des Festivals in Cannes. Nathalie Depetro, MAPIC shows Director, tells us about the new and exciting changes to this year’s edition.

ACROSS: WHAT IS DIFFERENT FROM LAST YEAR’S MAPIC AND WHAT CAN PEOPLE EXPECT?

NATHALIE DEPETRO: Due to the Covid pandemic, a lot of things have changed in the industry. In fact, a huge acceleration of new trends has taken place. And this made the industry move very quickly toward a new retail mix. It is all about creating lifestyle destinations and leisure, and F&B plays an important role in this. Customers today want to spend time together; they want to have fun. So, for the 2021 edition, 50% of all exhibitors are from the leisure and food industry which is completely new compared to last year’s edition. And that’s an amazing change! We also broke the rules a little bit because we are omnichannel: the conferences are not in one room anymore, there will be a TV studio with a digital platform.

ACROSS: ARE THERE ANY PARTICULAR AREAS THAT YOU ARE FOCUSING ON THIS YEAR?

DEPETRO: The MAPIC Innovation Forum, dedicated to tech & digital, doubles its size due to the importance of omnichannel transformation in the retail industry. Mapic has become three shows in one. For the first time, traditional retail players can meet leisure and F&B players in a single networking place. We’ll have three main areas in the exhibition zone: the MAPIC innovation forum, the traditional property players (incl. TV studio), and the leisure and food area with 60 exhibitors. Thus, MAPIC 2021 creates a real dynamic for the industry to exchange on new business models and new ideas for the next decade on an international level. Among others, real estate players from Europe, Saudi Arabia, Turkey, Tunisia etc. and over 600 international brands are already registered.

ACROSS: IN TERMS OF VISITOR NUMBERS, WHAT ARE YOUR EXPECTATIONS?

DEPETRO: It is difficult to say because at the last MAPIC Italy and MIPIM in September, we have experienced a strong increase in registrations in the last three weeks before the event. Right now, we have 3000 registrations and we expect to reach 4000/4500 in the next few weeks. Of course, it’s less than in 2019 but we’ll have a more international and qualitative MAPIC than ever. 42 countries are already represented and the people who want to do business will be there. That is really the value proposition of MAPIC: being a marketplace, bringing together the new brands and players of the decade, and being international. Even if the US and Asia will be less represented due to corporate travel bans, we can still discuss and meet with them through our digital platform.

ACROSS: AND WHAT ABOUT SANITARY AND SAFETY MEASURES?

DEPETRO: As I mentioned, the safety of our clients, partners and staff is our top priority, MAPIC ensures safe distances in all networking areas, between table discussions, and during closed-door events. We also created a way to lead the traffic to a constant flow and avoid traffic jams. PCR stations and hand sanitizers have been installed. We even had to stop booking exhibitors–although they were many more–to execute all safety precautions correctly. All of this allows us to have a celebration and cocktail hours as well, which I am already looking forward to.

ACROSS: IS THERE ANYTHING YOU PERSONALLY WOULD LIKE TO PASS ON TO EXHIBITORS AND VISITORS?

DEPETRO: It’s going to be a new MAPIC. New segments, leisure, and food will be there. Come, make business and let’s have fun together!

For a list of all retailers and operators (as of October 29) click here:

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Cushman & Wakefield Hires Ben Binns for Senior EMEA Retail Role

Cushman & Wakefield has appointed Ben Binns as Head of Cross Border Retail Agency, EMEA, the latest strategic senior hire for the firm this year.

SES Spar European Shopping Centers continues to invest in its own power generation

SES is setting up an additional large-scale photovoltaic installation on Top of the Shopping Centers “MARIANDL” in Krems. This marks the third large-scale photovoltaic system for a SES-Centers.

Collaboration is Key to Rebuilding the Retail Ecosystem

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.

What Does the Permanent Shift in Consumer Behavior Mean for Retail Destinations?

The last two years have shown us that nobody can predict the future, but: Understanding detailed customer behavior and responding with specific value and service are no longer “extras” with respect to the retail business model – they are essential to survival.

Over 40 million products at Kaufland.de

The ever-growing product range: Online marketplace Kaufland.de now offers more than 40 million products from over 8,000 online retailers. In recent months, 10 million new items have been added, especially to the homeware, electronics, kitchen & household product worlds.

MARK appoints Bruce Gillingham Pollard on Borough Yards project

The European private equity real estate investment manager, MARK, has appointed Bruce Gillingham Pollard to advise on retail leasing alongside CBRE at the Borough Yards development in London SE1.