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ACROSS

Search Results for: retail real estate events – Page 3

Credit: Christian Stemper

Real Estate Marketing – Why Not Do It Better?

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Ulrich Schmitz, Tobias Pickert, André Wittstock. Credit: ECE

THE ENERGETIC RENOVATION ROADMAP: MAKING SHOPPING CENTERS FIT FOR THE FUTURE

Climate-neutral real estate and long-term value retention: How can high-footfall properties such as shopping centers be operated in a climate-neutral manner in the future? What steps need to be taken in order to achieve that goal, and how much will it cost? ECE has developed a customized Energetic Renovation Roadmap for that particular asset class to help answer such questions.

credit: Atrium/adidas

Domy Towarowe Wars Sawa Junior has welcomed adidas Warsaw

Domy Towarowe Wars Sawa Junior has reconfirmed its unique position in Warsaw: From the beginning of September, a personalized, interactive shopping experience, and the largest selection of adidas products in Warsaw await customers on the three floors of the Sawa building at Marszałkowska Street.

credit: Inspire Real Estate Advisory

Food Hall Revolution in Poland

Food halls contradict the traditional real estate model. However, they are a successful format attracting all generations. Here are some examples from Poland.

“CREATING VALUE IN EVERYTHING WE ARE DOING”

Consumer behaviors and the business environment are changing fast under the global circumstances. Therefore, it is critical for real estate development companies to keep a pulse on both. The consumer is today at the heart of business more than ever before, say Jovana Cvetković and Nemanja Bućinac from MPC Properties.

Stockholmsmässan becomes SHORE GOLD certified

The largest exhibition center in the Nordics for exhibitions, conferences, and events, is now even better and safer; as the first exhibition center in the Nordics Stockholmsmässan has become a ”SHORE CERTIFIED GOLD” exhibition center.

“Complete Predictability Is an Illusion”

The pandemic has confirmed the resilience of Immofinanz’s low-cost retail formats and has resulted in the introduction of new concepts. Immofinanz Board Member Dietmar Reindl spoke with the publisher of ACROSS Magazine, Reinhard Winiwarter, about the resilience of retail relationships, the need for more service, and the company’s expansion plans.

Multi Poland: A Shopping Center as a TV Channel

Until recently, the main source of income for the owners of commercial real estate was the rental of premises and, to a more marginal extent; commercial stands or ‘Islands’. An active attitude by the property manager, however, can provide additional monetization. The provision of quality advertising exposures increases the long-term value of real estate assets.

Multi Poland: Marketing is a Key Value Driver for Real Estate Assets

In times of unpredictability, marketing spending is usually the first candidate for budget cuts. Marketing management in the commercial real estate sector must be highly focussed on the issues that are fundamental to the business of property owners which directly contributes to increasing their value.

How to Avoid Accusations of Greenwashing While Effectively Marketing Your Green Efforts

Many retail real estate companies are currently hesitant to promote their sustainability efforts. The fear of being accused of greenwashing if the location or company is not 100% sustainable outweighs the potential upside of leasing to green-minded tenants. Yet, there is a clear and simple strategy when it comes to marketing one’s sustainability efforts without fearing to be accused of greenwashing.

This Year Will Be A Time Of Recovery

Frederic Rouleau, Country Asset Manager, head of the Polish division of Multi Corporation explains in this interview how to demonstrate the value of shopping centers in investors’ portfolios.

Solidarity for Ukraine: (f.l.t.r.:) Michael Busch (CEO Thalia), Christine Hager (chair of German Council of Shopping Places), Prof. Dr. Scholz (CEO UKSH) and Peter Wilhelm (chair of European Council of Shopping Places)

The retail and the retail real estate industry launches a broad-based donation campaign for Ukraine

In view of the war events in Ukraine with incomprehensible suffering for the civilian population, the retail alliance “Leben gehört ins Zentrum” (“Life belongs in the center”) together with the German Council of Shopping Places have launched a broad Ukraine donation campaign. The donations will be used for medical supplies. The campaign is launched in cooperation with the University Hospital Schleswig-Holstein.

MIPIM 2022 certified by SAFE Asset Group

MIPIM 2022 and RX-France are again putting important standards in place at this year’s leading real estate market event – the MIPIM conference in Cannes, France is partnering with the experts in Compliance certification, SAFE Asset Group.

What the industry expects from 2022!

2022 is the year of vibrant opportunities and great rebirth – and again it will be a year of constant changes. The tiring phrase “the world will no longer be the same” will be our everyday companion. But what does the placemaking industry have in store for 2022? To recap the turbulences of 2021, industry experts all over Europe have shared their experiences and learnings with us. Here is their outlook for the new year.

What the industry expects from 2022!

2022 is the year of vibrant opportunities and great rebirth – and again it will be a year of constant changes. The tiring phrase “the world will no longer be the same” will be our everyday companion. But what does the placemaking industry have in store for 2022? To recap the turbulences of 2021, industry experts all over Europe have shared their experiences and learnings with us. Here is their outlook for the new year.

What the industry expects from 2022!

2022 is the year of vibrant opportunities and great rebirth – and again it will be a year of constant changes. The tiring phrase “the world will no longer be the same” will be our everyday companion. But what does the placemaking industry have in store for 2022? To recap the turbulences of 2021, industry experts all over Europe have shared their experiences and learnings with us. Here is their outlook for the new year.

Developer & Operator Statements

European experts comment on the synergy between shopping centers and food anchors, their developments and benefits.

A brave new retail world?

“Looking at the digital transition, ECSP members are certain that the future is omni-channel.”

St James Quarter adds fashion brand Reiss

St James Quarter, the £1bn retail-led lifestyle district in Edinburgh, which launched its first phase in the summer, has added British fashion brand REISS to its line-up.

Søren Rodian Olsen Appointed as Chair of ULI Poland

The Urban Land Institute (ULI) has announced the appointment of Søren Rodian Olsen, managing director of Logicenters at NREP as chair of ULI Poland. He succeeds Dorota Wysokińska-Kuzdra, senior partner at Colliers, and officially began his voluntary two-year term on 1 October 2021.

An Overview of the Serbian Capital

A number of shopping centers have opened their doors in Belgrade over the past few years. In June 2020, BEO, for which MPC Properties is responsible, opened its doors. Development, Technical Operations, and Innovations Director Jovana Cvetković looks back on a time of particular turbulence – not solely due to reasons relating to the pandemic.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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