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A Better Understanding of the Customer Courtesy of Big Data

HyperIn helps tenants report their sales automatically, emphasizes CEO Markus Porvari. The figures are combined with consumer analytics from mall websites, social media, and mobile loyalty applications, then enriched by leasing contract information. This comprises fundamental data that center management needs to understand in order to increase sales.

Eurovea’s new food hall serves platter of gastronomic delights

Following Eurovea’s announcement of a contract with Primark international at year-end and 70% occupancy of the new extension, further details have been revealed. In cooperation with international real estate expert Sonae Sierra, Eurovea is unveiling a new food hall-style gastro passage concept.

About REBOOT 2020

Time to start over: The German Council of Shopping Places (GCSC) kicked off the new year in an unusual way with REBOOT in Berlin, an event that included many refreshing innovations as well as interesting talks and workshops. Approximately 400 participants came to the legendary KOSMOS for this occasion.

Shop below, live above

Trei Real Estate recently celebrated its first topping-out ceremony for overbuild, a single-story supermarket in Berlin. Overbuilding measures for retail properties are generally on the rise.

A village for the world

The small Austrian village of Parndorf is known all over the world, from the UK to China. The outlet location’s rapid development staggers Parndorf’s residents and consumers alike. But what will the future hold?

Projects & Openings International

Set to open in August 2020, Line Investments & Property LLC has introduced Forsan Central Mall as an all-in-one shopping, dining, and entertainment destination designed around the concept of a bamboo forest that features a relaxing “garden in the city” ambience +++ The official opening of American Dream in East Rutherford, New Jersey took place on October 25, 2019 +++ The Marrakchi style of living is due to be celebrated via the opening of M Avenue: In the heart of the city, a new space for immersive and multi-sensory experiences will be created. A 500-meter open-air shopping area will be comprised of more than 120 stores

Unibail-Rodamco-Westfield continues to push for qualitative optimisation of its portfolio in Germany in 2020

With NordWestZentrum in Frankfurt, Breunigerland Sindelfingen and Breuningerland Ludwigsburg, Unibail-Rodamco-Westfield (URW) secured three important asset management mandates in 2019, thereby strengthening its portfolio in Germany. In addition, the real estate developer and operator completed major modernisation projects in Schönhauser Allee Arcaden in Berlin and Centro in Oberhausen and reached important milestones in Westfield Hamburg-Überseequartier development project. In 2020, URW intends to continue to strategically develop its portfolio and focus on urban district development and the expansion of digital infrastructures.

Projects & Openings Europe

October 17, 2019 marked the opening of YIT’s major project, which is comprised of Mall of Tripla +++ Commercial center Promenada Sibiu, owned by investment fund Nepi Rockcastle, opened its doors on November 14, 2019 +++ On November 28, 2019, Klépierre inaugurated the extension of Créteil Soleil in Créteil in the Ile-de-France region +++ Hamburg’s redos Group and Münster’s project developer HLG recently submitted their first building application for the revitalization of the Rhein-Ruhr Zentrum (RRZ) in Mühlheim an der Ruhr +++ At the end of October 2019, Immobiliare Grande Distribuzione SIIQ S.p.A. (IGD) opened a restyled mall in the Casilino in Rome

Outlook 2020

The retail real estate industry is looking toward 2020 with cautious optimism. Uncertainties remain, however.

Man of the Year

Amancio Ortega Gaona – A Non-pretentious Fashion Entrepreneur.

Upgrading the existing portfolio

Ingka Centres’ €7.3 billion investment to transform its business remains on track – with particular emphasis on sustainability and innovation.

Investment News

Allianz Real Estate Refinances a 300-million-euro Acquisition +++ Investment in Hallplatz-Galerie in Zweibrücken +++ Investika purchased Galerie Butovice

New impulses for the “customer journey”

From January 24 to 28, 2020, Christmasworld is focusing its product range on the success factor customer-experience at the point of sale. Together with the Institute for Retail Research in Cologne, the Retail Boulevard (BLVD) 2020 will focus on the ‘customer journey’ by illustrating the steps towards the purchasing impulse and good customer relationships in different stores.

Taking a look at Germany’s first urban outlet center

The third construction stage of designer outlets Wolfsburg was completed in October 2018. This shopping destination serves all those who work nearby, all visiting for the day, and everyone who just wants to enjoy a meal in a lively atmosphere with additional restaurant options like “Frittenwerk” or “Dean and David”.

Joining Forces on a Project in Krakow

Cracovia Outlet is set to become the only new fashion and lifestyle center in the Polish city. Peakside Capital and the KG Group have recently reached an agreement on this matter. ROS Retail Outlet Shopping has been appointed as the management company.

A mural victory: the Kings Road celebrates street art project

Celebrating the end of a successful year of Arts, Sloane Stanley has announced the latest street art installation just in time for Christmas. The festive scene is the seventh to appear on the King’s Road this year, and features a forest scene with skating rink alongside a warming winter hearth by artist Antonio Rodrigues Jnr.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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