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The “Freeport Outlets” have become “Affinity Outlets”, “Puerto Venecia” is now called “intu Puerto Venecia”. These are just two current examples that show that retail properties are regularly rebranding themselves.

FRANCE: The new Prado opened in Marseille –
UNITED KINGDOM: Axiom shopping and entertainment development in West Yorkshire –
BELGIUM: Les Bastions in Tournai opened its doors to the public. –
GERMANY: Hansa Center –
POLAND: Janki –
AUSTRIA: Murpark –
SERBIA: Stop Shop Požarevac and Vršac –
UKRAINE Rive Gauche.

With the advent of e-commerce, stores are being used by retailers to differentiate themselves from e-commerce platforms, providing shopping experiences that cannot be reproduced at home.

In the words of the ancient Greek philosopher Heraclitus, “The only constant is change.” Applied in more modern terms: Only one who remains flexible and adapts his or her decisions to the constant change, can achieve ideal results in the long term. This is also true for participants in the German real estate sector.

Would you visit a café where you knew that a constant cold draft would blow onto your neck, leaving you shivering as you quickly drank your coffee, unable to truly relax? Would you take time to go window-shopping if you knew that you would be constantly battered by turbulent wind?

With these spaces, they give online brands the opportunity to launch a test balloon and find their footing in stationary retail. But also car companies like Tesla and Volvo work with this retail format.

According to the developer, Europe’s biggest urban regeneration project is about to take shape on the area of the former Hellinikon airport – including a shopping center. Implementing this project, however, is very challenging.

The Swedish furniture giant may still be in the planning stage for this project, but worldwide first Ikea city-location at Vienna’s Western Train Station is already beginning to take shape.

Indoor surfing and shopping seem to be perfectly suited to one another.

Shopping without leisure is about to become a thing of the past. But how do visitors want to entertain themselves? The increasingly frequent answer is jumping and bouncing, apparently.

Liviu Tudor outlines two current areas of focus for retail developments in the CEE-country: the construction of retail parks in small cities and the extension of existing commercial areas in larger cities.

New perspectives regarding conversion and development potential are opening up for inner-city retail shops and department stores.

INVESTER United Benefits is one of the most active players on the Austrian real estate market. ACROSS spoke to INVESTER co-founder Franz Alexander Kollitsch and Thomas Seikmann, managing director of the company’s own center management company Ekazent, about the company’s retail activities.

According to the current “Shopping Centre Market Report Switzerland 2018”, the country’s malls have an average age of 30. A number of refurbishments are pending. But that alone will not be sufficient for future market success.

Digitalisation, especially in the form of online trade, often gets blamed for dramatic changes in the retail sector, and the death of the classic old-school store. One might think that it is putting an end to the brick and mortar star, currently shining brightly in the investment sky.