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The Ten Commandments

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

The Future Began Yesterday

The technological challenges that brick-and-mortar retail faces – a deliberately critical scenario.

Always at your service!

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

How to transform retail properties into brands

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

It’s All About Connection

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Innovations in Westfield Hamburg-Überseequartier

Unibail-Rodamco-Westfield Germany is currently cooperating with Hamburg start-ups. In his function as Innovation Manager, Joscha Domdey is responsible for the coordination of activities with such start-ups. The company’s first partners include e-floater and Wunder Mobility.

MK Illumination

Special light art at the shops at Crystals

The Shops at Crystals, a luxury mall in Las Vegas, wanted to celebrate spring with a unique centerpiece: Giant lilies that open up, play music and sparkle with light.

Credit: Ingka Centres

Community-led Approach Drives Footfall

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

Navigator Business Center, Belgrade

Belgrade is blooming – the city of the futures

MPC Properties is currently investing 250 million euros in new development projects, all located in Belgrade, the capital of Serbia: office buildings Ušće Tower Two, Navigator Business Center 2 and BEO Shopping Center, which openings are planned for 2020. These three investments are in total more than 221,000 sq m of GBA.

One Bangkok, Credit: One Bangkok

Projects & Openings International

The Hudson Yards neighborhood officially opened to the public on March 15, 2019, marking a historic moment in the city of New York. +++ Following an investment of 52 million euros, Jardín Plaza Cúcuta opened its doors to the public on February 27, 2019 as the city’s largest shopping center. +++ TCC Assets Co., Ltd. and Frasers Property Limited jointly intend to develop 16.7 hectares, in the heart of Bangkok, into a “must-visit” destination city district. +++ Set in the heart of Shanghai’s financial district, L+ Mall will be situated close to Shanghai Tower

A merry wave of new openings

GranRoma in Italy, StadtGalerie Velbert in Germany, Galeria Mlociny Poland, and Ada Mall in Serbia: Various retail properties across Europe opened within just a few days.

Markus Pinggera

Mission: Refurbishment

Supernova, the Graz-based real estate investor, has taken over 10 shopping centers comprising more than 120,000 sq m of leasable area from Mercator in Slovenia. The 116.6-million-euro sales agreement was signed in October 2018; on February 13, 2019, ownership was transferred to Supernova. Managing Director Markus Pinggera intends to carry out refurbishment work on all centers.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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