Designer Outlet Kraków. Credit: KG Group

Designer Outlet Kraków: the new outlet shopping destination for Kraków and the Małopolska region

ROS Retail Outlet Shopping has been appointed as the management company. The opening is planned for Autumn 2021.

On March 5th, during a meeting with the tenants of KG Group – the Kraków investor and developer realizing the outlet center at Nowohucka Street – unveiled the new brand name, concept and architecture of the mall for their former Cracovia Outlet, located at Nowohucka Street in Kraków.

The new name of the outlet center is Designer Outlet Kraków and it has joined the “designer outlet” chain which is managed by ROS Retail Outlet Shopping, one of Europe’s leading operators of outlet destinations.

The Designer Outlets are represented in Germany, Hungary, Croatia, Portugal, and also in Poland by Designer Outlet Warszawa, Gdańsk, and Sosnowiec.

“The concept of our outlet center in Kraków was well thought out and prepared in every detail, as a result we were able to convince many tenants with a recognized market position to lease space in it. Changing the name of our center will give the project a new incentive for development. We are pleased to be able to benefit from the awareness of a successfully established outlet center brand in the Polish retail market” says Krzysztof Gaczorek, President of KG Group.

Designer Outlet Kraków has a gross lettable area of 20,000 m2 and offers more than 120 fashion and lifestyle brands 30-70% off, in comparison to the recommended retail price, all year round.

Designer Outlet Kraków. Credit: KG Group

Also, the modern architecture of the mall will reflect the new design approach. The objective is to create a warm and friendly atmosphere with innovative materials. The architectural details will be emphasized by glass elements with a copper finish.

The center will house six cafes & restaurants. “The categories and brand mix of Designer Outlet Kraków is based on our Polish and international experience and includes 50% of the stores are designer and fashion brands. The sports & outdoor, shoes & leatherwear, home, accessories, children’s clothing, and catering categories will provide a unique shopping experience. We are following a fashion & lifestyle approach to attract the catchment as well as tourist”  says Mireia Rodriguez Burguera, Head of Leasing, ROS Retail Outlet Shopping.

According to a recent GfK study, the center has a catchment of 4.86 million residents within a 90-minute drive time and tourism potential of more than 14 million tourists, who visited Kraków in 2019 (Małopolska Tourist Organization).

The outlet has 2,000 parking spaces in the underground and above ground system, which is accessible via two entrances. A public transport bus stop is planned to be built right next to the center. The mall will be located in the central part of the city, in an already established commercial zone and the adjacent Expo Kraków. The location benefits from the proximity to the dynamically rising residential infrastructure. Perfectly situated on one of the main roads of Kraków, the center has excellent access from the city, via the A4 motorway and the S7 express road, which is frequently used by the inhabitants of the region. This environment and the new Designer Outlet Kraków brand will make the center the new outlet shopping destination for Kraków and the Małopolska region as well as an attraction for the huge tourism potential.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

MEC sets the course for further growth

MEC is repositioning itself to manage its current and future growth even more efficiently.

Christmas comes early as iconic brand pops-up at The Boulevard

Lotus Property, owners of Northern Ireland’s premier designer outlet, The Boulevard, has signed one of the UK’s most iconic brands to join the scheme in the run up to Christmas.

Auchan stays longer in six locations managed by Griffin Real Estate

A company from Chariot platform, managed by Griffin Real Estate, a private equity investor operating in the real estate sector, signed an agreement with Auchan Poland to extend the lease of its six retail properties totaling 83,000 sq m. The lease agreement was signed for the period of over 12 years. The transaction is certainly one of the largest retail leases that has been closed in Poland.

Mango sales in the first semester reach pre-covid levels in some of its main European markets

More than 50% growth in online sales has been key to the recovery.

Maja Procz is Global Head of Transactions at Commerz Real

Maja Procz (45) has been the new Global Head of Transactions at Commerz Real since 1 August 2020.

Angel Central raises the iconic wings

CBRE Global Investors has announced the significant completion of a key milestone, the raising of the angel wing sculpture, as part of the centre’s £16m refurbishment plans at Angel.