Wolf-Jochen Schulte-Hillen. Credit: WJSH
Opinion | Studies & Reports

Shopping Center Performance Report by Ecostra: Fake News or a Scientifically Recognized Method?

It almost reminds one of the 1993 film “Groundhog Day”. The only difference is that Dr. Will, together with his management consultancy Ecostra, has only employed the recurring, annual use of mathematical calculations since 2011, with the purpose of creating a body of evidence, based on statistical methods, that would allow for a ranking of the best shopping centers in Germany to be drawn up.

By Wolf-Jochen Schulte-Hillen, SHSelection

To put it quite clearly: I consider the claim that it is possible to measure the performance of shopping centers on the basis of the method used by Dr. Will and subsequently list them in a ranking of the best centers in Germany to be simply wrong.

Therefore, the publication of such a work under the title of “Shopping Center Performance Report” is misleading, as it is meant to suggest something to the reader that the method applied by Ecostra cannot provide. It only represents a subjective barometer of the mood of a handful of more or less satisfied tenants.

The real estate industry was irritated by the release of this “annual report” and has reacted to its unqualified conclusions by arguing against it in a vociferous and professionally competent manner.

It is merely a simple tenant survey. One should be able to expect that qualified and professionally experienced reporting carried out by the relevant media outlets on the “Shopping Center Performance Report” ensures that this highly important and perfectly technically comprehensible difference is acknowledged in clear and unambiguous terms. Ultimately, however, journalists can always make reference to the title of Dr. Will’s work.

Consequently, it is both important and necessary for the German Council of Shopping Places to provide even the last doubter with a technically sound expert opinion in order to clearly show that the method used by Ecostra is incapable of establishing a ranking of the “Best Shopping Centers in Germany”. Perhaps the team led by Dr. Will has finally begun to realize that their work belongs to the realm of entertainment and not to the real estate industry.


Download the expert report for free:

English version
German version

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Studies & Reports MORE

Drastic sales losses in Swiss malls

Malls in Switzerland are currently losing 39 million Swiss francs in revenue per day.

Impact of COVID-19 on the Czech Republic’s retail sector

The corona virus pandemic and the related measures represent an entirely new and unexpected situation for the entire real estate market, with a global scope and a major local impact on everyone. According to Cushman & Wakefield Czech Republic, retail is one of the most affected sectors, yet it should also play a pivotal role in re-starting the economy.

29.7 million euros gross lost revenue per day in Austria

Standort + Markt recently published a first estimate regarding the anticipated daily loss of revenue of shopping places in Austria due to the corona shutdown. Its results provide solid guidelines for the European retail real estate market in general.

Global Retail Attractiveness Index Fourth Quarter 2019

Union Investment’s Global Retail Attractiveness Index measures the attractiveness of retail markets across a total of 20 countries in Europe, North America and the Asia-Pacific region. GRAI was developed by Union Investment, GfK and Across.

A Look at Zagreb and Central Northern Croatia

Zagreb’s city center shopping malls need to be transformed into the pseudo living rooms of the Croatian capital. Conversely, shopping centers located on the outskirts of Zagreb have to be developed into supraregional shopping and entertainment destinations.

Global Retail Attractiveness Index Second Quarter 2019

The Union Investment index analyses the attractiveness of the top European markets. Retail property: GRAI index reveals encouraging signs for Germany, Ireland, Spain and Portugal.