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Outlet centers have proved to be one of the most successful businesses in the retail market.

Almost simultaneously with ACROSS, Europe’s largest shopping center celebrates a decade of operation. Westfield London reveals how shopping habits have transformed in the British capital over the last 10 years.

From the outbreak of the financial crisis until 2016, hardly any new shopping center openings occurred in Spain and Portugal, reports Francisco Cavaleiro de Ferreira, Managing Director of Multi in Iberia. Now, the markets have recovered.

The retail real estate industry has faced many challenges in the decade since the crash. Most fundamental among them was a textbook case of falling demand facing rising supply.

A new food and entertainment complex has recently opened at Parndorf in Burgenland, one of the most successful outlet locations in Europe. Centerprise Group, based in Austria, was jointly responsible for the conceptual design and letting of the complex.

… innovative retail real estate projects and refurbishments are unveiled at Mapic in Cannes. These are just a few examples.

Not every development is successful in the booming outlet center market. This is particularly true if the projects were not developed by one of the Big 3 in the outlet center industry. The necessary outlet-specific expertise is underestimated by many developers who are attracted by and wish to benefit from the theoretically high leasing levels in the outlet asset class.

SPAIN: Inmobiliaria Espacio has appointed UK retail and leisure agency Lunson Mitchenall to drive forward the next phase of retail and leisure leasing at Caleido in Madrid. The Torre Sevilla shopping center opened its doors to the public. | SWEDEN: Mölndal Galleria opened in the Greater Gothenburg Area. | GERMANY: After three years of renovation, Helio, with its 38,000 sq m, opened its doors in Augsburg. Ernst-August-Galerie in Hanover will be modernized, redesigned, and expanded. Prelios Immobilien Management has presented a comprehensive concept for the redesign of the Galerie Neustädter Tor in Gießen, Hesse.

Mitsui Fudosan Co. announced the grand opening of Mitsui Outlet Park Taichung Port, central Taiwan’s largest outlet mall, on December 12, 2018. | Palladium in Umuarama (Brazil) will bring greater comfort, development, and leisure to a market that has the largest consumption potential in the region. | Simon Premium Outlets announced the opening of Denver Premium Outlets (USA).

Boxpark revealed plans to revive Brighton’s iconic Madeira Terrace into an internationally renowned retail leisure and hotel destination. Colosseum Retail Park will construct Colosseum Mall and the expansion of the existing retail scheme in Northwest Bucharest…

The Märkische Viertel in northern Berlin was regarded as a model development in the 1970s. At that time, large housing estates with high-rise apartment blocks were considered to be a positive urban development program.

There’s no denying that these are challenging times for retail, with shopping center landlords having to work harder to increase footfall and convert this to spend. On paper, this is simple – make your retail assets attractive places to shop, introduce popular retail and F&B brands, and people will want to spend money there.

Franz A. Kollitsch, co-founder of Austrian real estate developer Invester United Benefits, speaks about the company’s latest activities and why outlet centers are the ideal complement to online shopping.

The southern European country, which is still recovering from the latest economic crises, is not exactly known for its full pipeline. However, Sonae Sierra and Bluehouse Capital recently announced the “Fashion City Outlet” in Larissa.