With a sales area of 76,000 sq m, 200 specialist shops, and more than 7,000 parking spaces, Nova Eventis ranks among the largest shopping centers in Germany. Image: ECE
Development | Food & Beverage / Leisure

ECE Modernizes Nova Eventis

The redesigning and upgrading of the shopping and experience center in Leipzig/Halle will be carried out at a cost of 40 million euros.

The Nova Eventis shopping and experience center in Leipzig/Halle (Germany) will be extensively modernized, redesigned and significantly upgraded over the next few years and will be developed into a theme park for entertainment and sports, focusing primarily on families. Through the optimization of the center, ECE, the center operator, and the owners aim to respond to current customer needs and to emphasize and further expand the strengths of brick-and-mortar retailing in the future. The owners of the property are investing a total of approximately 40 million euros in the project, the completion of which is scheduled for 2020.

The planned redesign will focus on four main areas: the upgrading of the mall and the acquisition of new tenants; the expansion of the gastronomy offering as well as the modernization of the food court, which will provide more seats, and the acquisition of new food and beverage partners; the modernization of the center by means of an attractive new design and improved service offerings as well as the inclusion of additional entertainment and leisure attractions.

Among the new developments in the tenant mix is the arrival of a major provider of sporting goods, which will open at the center in 2019. In addition, existing tenants C&A, Media Markt, and Aldi have already concluded long-term lease extensions.

New concepts and an appealing new image are also planned for the gastronomy offering: The food court will feature a modern design as well as a larger area. The existing culinary range will be complemented by new highlights, including a café in the center of the food court with a direct connection between the upper floor and ground floor. Major changes are also planned for the outdoor area.

Image: ECE

Additional Entertainment

In addition to the existing entertainment facilities, such as a cinema, a climbing forest, a skate park, as well as indoor and outdoor playgrounds, further entertainment facilities are to be included in and around the center. In-depth discussions are currently taking place with various international operators. Additional providers of outdoor gastronomy will complement the offering. The objective is to develop Nova Eventis into an entertainment and sports theme park for the entire family. The world’s first Smurf Playland and the new ice rink, for example, have already been well received by customers.

In addition to the redesign and restructuring, ECE is also implementing a comprehensive package of measures that will significantly improve the quality of stay and the range of services on offer while creating an attractive, contemporary overall appearance for the center. These measures will include the redesign of the atrium and food court, the optimization of lighting, modern seating areas and relaxation lounges with new furniture, the visual refreshment of entrances, new signage, and optimized customer information services.

Image: ECE
Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Food & Beverage / Leisure MORE

Listen to the people, it’s music!

The game has changed for a variety of real estate developments.

Leisure: Surpassing Emotional Expectations

“There is no better marketing strategy than making people feel good.”

TRECK: the new high-speed food brand at Dutch stations

The Broodzaak locations at the Amersfoort, Haarlem and Leiden train stations will be the first to be converted to the new brand at the end of May. In about one and a half years, all Broodzaak stores will have been replaced by TRECK. Alongside an expanded variety in the F&B assortment, guests of TRECK can continue on t heir journey faster thanks to the addition of self-scan checkouts. Current employees of Broodzaak will continue to work for the new brand, with intensive training during the transition.

LONDON ON THE MENU FOR INTERNATIONAL FOOD AND BEVERAGE OPERATORS

Last year marked a record year for international food and beverage operators entering the London market, with 21 international concepts opening a debut site in the capital in 2018, according to research from international real estate advisor Savills. Furthermore, the firm notes that this momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline.

Basingstoke’s food and beverage appeal expands with arrival of new dining choices to Festival Place

A taste of Asia is coming to Basingstoke’s Festival Place with the arrival of not one, but two new f&b operators expanding the wide menu of dining choices at the region’s leading retail and leisure destination. Independent Japanese restaurant The Sushi Maki and Kokoro, offering a palatable menu of East Asian dishes, have both signed up to open at the 1.1 million sq ft shopping centre.

Cineplexx Opens First IMAX Cinema in Greece

It is located inside ONE Salonica, an outlet mall in Thessaloniki, which stands to benefit from the new entertainment offering.