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Rethink completely, rebuild substantially

Shopping centers have been grappling with dwindling visitor numbers due to their online competition since before the coronavirus crisis. Now, many malls are facing an almost yawning emptiness. To ensure their survival, these shopping hotspots have to strike out in a new direction even faster than originally anticipated.

Estonia’s largest shopping center Ülemiste expects stability by autumn

Covid-19 led to mobility restrictions throughout Europe, and the range of measures included the closing of shopping centers. In Estonia, where malls were closed for one and a half months, they have been reopened and visitor numbers are good, but it will take another three or four months to return to the former level, believes Guido Pärnits, CEO of the Ülemiste, the largest shopping center in Estonia.

SPECIAL ISSUE “THE LONG WAY BACK” – FREE DOWNLOAD

Around two and a half months after the shutdown, the Covid-19 crisis still keeps the retail real estate and placemaking industry well and truly on its toes. Even though stores and marketplaces in many European countries have mostly reopened, dramatic declines in frequencies and revenues remain more of a rule instead of an exception.

Creating magnetic customer appeal and next-generation anchors

In recent years, F&B has been hailed as the retail-centric development equivalent of a knight in shining armor; an offer that cannot be replicated online, that delivers customers an experience worth seeking-out and returning to time and again. The onset and impact of Covid-19 highlights the importance of a successful F&B strategy and the development of appealing F&B destinations that respond to how the customer of the future will shop day and night, and how mixed-use places are stitched together.

More courage, more creativity

Corona is rapidly changing the world of retail. Shopping centers also experience these changes. Operators and tenants are facing far-reaching changes. Especially the severely affected fashion industry will accelerate these changes.

How to reopen your shopping centres. User guide

The need for marketing, centre operations and leasing teams to work together to help their destinations recover faster and stronger from the COVID-19 crisis is paramount. Coniq has written this practical how to guide following numerous conversions with clients and partners so your pre- and post- reopening plans are a huge success.

Stricter financing conditions for retail properties

Business closures and rent losses in the coronavirus crisis have made banks even more cautious about retail properties and shopping centers. In the case of refinancing, portfolio holders have to calculate with higher interest rates and additional equity.

Steel on hold

The shopping resort in Saint-Etienne with its about 70 shops and restaurant cannot open as planned due to the ongoing crisis.

When managers waive their salaries

In light of the Covid-19 crisis, the management teams of several industry players express their solidarity with tenants and shareholders. The management board members of URW, Eurocommercial Properties, and Werelhave waive parts of their salaries or remunerations.

Remaining optimistic

However, according to Otto Ambagtsheer, CEO of VIA Outlets, the way in which customers shop will change, at least on a temporary basis. For example, in some of the company’s markets, they will not be able to let guests try on clothes before they buy them, and clothes that are returned will need to be quarantined for three days.

Flexible reaction in times of change

At the end of 2020, we intended to celebrate the opening of Nivy Station and welcome our first customers. We planned to change the face of Bratislava by working together and presenting a unique public space designed for travelling, shopping and relaxation. Due to the effects of the pandemic and state implemented measures, the possible opening date has become Spring 2021, when the project will be in construction readiness.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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