January 2016

The beginning of a new year is always an exciting time. Around the world, there is a sense of starting again, having a clean slate on both a personal and professional level, and, of course, looking forward to the next 12 months.

In John Hegarty’s book on Advertising he refers to a favourite quote of mine “A brand is the most valuable real estate in the world – a corner of a consumer’s mind.” I believe the shopping centers we build and manage today are brands in their own right.

With 93% of UK adults using a mobile phone in 2014, according to Ofcom, and a wealth of evidence showing our rising emotional dependence on mobile devices, it is becoming increasingly important for retail property owners and retailers to recognize mobile device usage in store and adapt accordingly.

In March 2010 Eurovea opened in the Slovak capital. Olga Hammer, PR & Marketing Manager of the mixed-use-property, explains how they built awareness for their brand.

Stable returns and consistently good economic forecasts currently make the Slovakian capital particularly attractive. Developers remain reticent when it comes to creating new space, however.

MyZeil’s “enchanted forest” sets new standards in Christmas shopping productions. MK Illumination is responsible for the concept and implementation.

Conversion of shopping centers into communities, new blended rental models, and other topics the top players in the European shopping center industry have placed on their agendas for 2016.

The European market for retail real estate remains dynamic. The coming year will again see many malls, department stores, and retail parks open their doors. ACROSS showcases a few select projects.

I had the privilege of taking part in several select industry events and expert discussions over the last few weeks. Again and again, my interlocutors engaged in lively discussions about the future of retail and the shopping center industry. Rightly so: The technologization and digitization of retail in the last decade has been a quantum leap.

Samsonite wants to keep innovating. In an interview with ACROSS, Graham Carter, Vice President Direct To Consumer, explained how a recent deal has increased the company’s commitment to shopping centers.

Unibail-Rodamco invested €150 million in the modernization of this traditional shopping center in Bochum. It is now positioned as one of the leading lifestyle destinations in the Ruhr region.

Once again, Germany has come out on top as the country where brands are most eager to find outlet space, according to a report released at Mapic by ecostra. Its annual survey of mainly fashion brand manufacturers put Germany as their No. 1 destination, with 59% of all responses.

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