Retail

Multi Germany GmbH, part of Multi Corporation, a leading pan-European integrated service platform for retail real estate assets in Europe, took over the management of six shopping center in Berlin, Bochum, Dorsten, Hagen und Potsdam as of July 13th, 2022.

The events of the last few years, increased transparency in general, and last but not least, technology and globalization have resulted in a new kind of customer. These new customers are both mature and competent. Retailers would do well to regard them as such.

In order to become the “center of the community”, retail spaces have to offer public services that people want and need, as well as opportunities for people to come together and build community. That entails, among other things, rethinking the tenant mix to generate footfall as well as creating more events and activities that attract people.

The store is expected to open in 2023 and will be the first in Hamburg to feature the “New
Med” image. It represents another key partnership for the fashion and lifestyle segment of the future
flagship destination in Hamburg’s HafenCity.

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.

Unibail-Rodamco-Westfield (URW) Germany has brought JD Sports, one of the key partners in the sneaker, sports, and casual-wear segment, on board for the upcoming flagship destination in Hamburg’s HafenCity. In the mega-store, customers can expect a concept focused on young fashion, lifestyle, and multi-channel offers, on around 800 sq m.

In order to follow and fulfil customer needs, operators of shopping centers also have to support their tenants. Furthermore, integrating online with offline elements, through proptech partnerships, is the path to maintaining a leading position, according to NEPI.