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When historians one day do a detached and objective analysis of the events that are taking place in Europe during this summer, they will certainly highlight the negative connotation of a multitude of occurrences already called the “perfect storm.”

A look at Lithuania: According to the “Real Estate Market Report 2015 – Baltic States” by Ober-Haus, not a single large shopping center has opened its doors in Vilnius in the last five years. Developers are trying to exploit attractive locations by offering small and medium-size malls, however.

Miguel Pereda, Board Member of Lar España, announced new transactions over the upcoming months in an interview with ACROSS. The Spanish company intends to invest more than €1 billion before the end of this year.

The 7th Magdus European Outlet event was held in Paris on June 11 and 12. The main topic of the presentations was “Outlets: seizing opportunities for growth”.

Why more and more investors want retail parks in their portfolios and why this special property type is so alluring.

The world of Mobile Location Analytics (MLA), and location-based services is one of today’s fastest-growing technology sectors – and its application in property is the highest growth area of all. With a compound annual growth rate forecast at 28% for 2015 to 2019 and an estimated market size of $43.3 billion in 2019, it’s one that clearly needs to be taken seriously by all owners. Why does it exist at all?

“Small is beautiful” is how experts characterize the market in the Czech capital Prague. But insider knowledge is essential.

Kuala Lumpur, the capital of the former “Asian Tiger” Malaysia, has seen better days from an economic perspective.

Legislation forcing all retail shops to close on Sundays entered into force in Hungary on March 15, 2015; most shops are forced to close on Sundays and at night.

According to Barbara Topolska, COO of Neinver, the company does not just build open-air centers. Instead, it develops “villages” that draw upon the tradition, history, and architecture of the place in which they are built.

It was the usual framework: Sunshine; the laid-back the historic old town; the vibrant, busy life of southern France in the midst of November; the dark-suited businessmen meeting in the Palais de Festival or in the many restaurants and bars of Cannes. It was the 20th MAPIC, the retail real estate fair, in November 2014.

The Austrian company Immofinanz Group has completed another retail project in Poland: the Tarasy Zamkowe mall opened in Lublin on March 4, 2015. Its lettable area of 38,000 sq m gives it room for shopping, entertainment, recreation, and leisure activities with a balanced tenant and range mix. The investment amounted to approximately €115 million.

The city in southern France is undergoing a cultural and urban renaissance. Klépierre is betting on the seaside metropolis with Prado shopping center. Galeries Lafayette will be one of the anchor tenants.

The concept of what constitutes a good “brand” is not always clear in a retail context, let alone within the shopping center world. It is tempting, and indeed quite common, simply to refer to a brand by name – the world’s great brands such as Apple, Coca-Cola, Louis Vuitton etc. are instantly recognized by name. But what’s in a name and what makes a great brand?

These days, there has been a large debate about the crises of the bricks-and-mortar trade and the threat from e-commerce.

New projects always involve necessary preparations: We investigate which cities might make sense for us and our customers, look at purchasing power, traffic, development, and infrastructure plans for each region, etc., and define the most appropriate place for a potential retail or logistics property on the basis of the parameters analyzed.

The physical store no longer holds a virtual monopoly on retail transactions. Consumers can now shop anytime, anywhere, and are not bound by opening hours or physical proximity.

A critical evaluation of the centers which have been added to the European market in recent years prompts the following sobering conclusions: Professionalism in design, construction and operation has generally reached a very high level.

As the retail and shopping center climate continues to heat up across Europe and ongoing investment strongly suggests that the future looks promising, it is vital that we remain clear on what it is that really drives our market: the people within it.