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Left: Giles Membrey, Managing Director Rioja Estates. Right: At Malmö Designer Village, Rioja Estates will be investing around 5.5 million euros in landscaping. | Credit: Rioja Estates

WHAT IS THE PRICE OF SUSTAINABILITY?

Brands have long understood the importance of presenting their sustainability credentials to consumers. Along with other policies, such as those relating to bullying in the workplace and mental health, sustainability plays an important part in a brand’s identity, and rightly so.

Credit: HBB

COMMUNITY EVENTS: “IT IS ULTIMATELY ABOUT THE EMOTIONAL CONNECTION TO THE CENTER!”

The role of shopping center events has changed: So-called “community events” have become increasingly common. They often replace traditional event formats that have dominated the center event scene for many years. André Stromeyer, Managing Director at HBB, and Anita Stampfl, Special Projects Manager at HBB discuss why the situation is the way it is, where the advantages and challenges lie, and why this fact does not make center marketing any easier.

MALL OF THE FUTURE

Meeting customer expectations for omnichannel experiences is key to the success of the mall of the future, argues Peter Tonstad in his PropTech column. His company, Placewise, is heavily investing in products in order to address the longer-term expectation that shopping centers will become true omnichannel offerings.

credit: Kaufland

Kaufland opens in Bucharest the 1500th store in its European network

A small retailer in southern Germany has become one of Europe’s leading food retailers with major expansion plans: This week Kaufland opened in Bucharest its 1500th store – a great milestone in the Kaufland success story. Angelus Bernreuther, Head of Investor Relationship Management, looks back at Kaufland’s corporate history and explains how, starting with its solid roots, the future of the company is being shaped, especially during challenging times.

New Retail Reality – A New Goal Through Winding Roads

Why should customers visit stores in which they know exactly what to expect? In order to captivate their guests, stationary stores need a network of creative ideas, event plans, a talent for creating narratives, and a considerable amount of boldness. Therefore, some old dogmas have to be thrown overboard.

The most promising development projects

Despite all challenges, a lot is happening in the retail real estate industry and great projects are in the making. This is best illustrated by the entries for the MAPIC Awards 2022 category “Best performing Shopping Center”. They include assets such as shopping centers, outlets, and retail parks. They show innovation through new technologies, customer loyalty programs, retail mixes and architectural features which come together for the aim of increasing footfall, customer satisfaction, average spending and offering a unique experience in a new shopping destination. All these outstanding projects demonstrate the strength, innovation, and positivity of our industry.

Credit: AVER

FOUR NEW FLAGSHIPS FOR SEVEN DIALS´ NEAL STREET

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of brands, located in the heart of London’s West End.

Credit: Multi Corporation B.V.

MULTI CORPORATION REFURBISHES FORUM PALERMO

Multi Corporation has refurbished and extended Forum Palermo. The project included an extension of the food court, a reclassification of store space, new anchor stores and an investment in energy savings. These proactive asset management initiatives have resulted in higher rental income and sales, whilst reducing energy consumption, and driving operational efficiency.

credit: Coniq

How to Leverage Green Loyalty at Your Retail Destination

Now, more than ever, consumers want to reduce their overall expenditure, lower their consumption, and adopt sustainable practices. As a result, retail destinations must incorporate sustainability to meet growing customer expectations and nurture their customer relationships. That is why Coniq has created this list of top tips to help start any mall’s sustainability journey.

Credit: Grosvenor

GROSVENOR APPOINTS NEW LIVERPOOL ONE LEAD

Grosvenor announces the appointment of Chris Jukes as Director of Liverpool ONE, succeeding Alison Clegg who is retiring after leading the destination for 15 years.

Credit: AVER10

OXYGEN INDOOR ACTIVITY PARKS EXTENDS PORTFOLIO WITH REDKANGAROO ACQUISITION

The UK’s first choice indoor family activity brand, Oxygen, has announced the acquisition of regional trampoline operator, RedKangaroo. Oxygen will continue to operate RedKangaroo’s sites in Reading, Nottingham and Coventry, UK under the RK brand with the view to integrating them into the Oxygen brand in the months ahead.

Credit: Sierra Germany

SHOPPING EXPERIENCES THAT ONLINE RETAILERS CANNOT OFFER: FOR THE SECOND TIME, ALEXA IS BRINGING DIRECT BRANDS TO THE CENTER WITH BRANDS FOR YOU

After last year’s huge success, the second trade fair for D2C brands will take place from November 14th until December 10th, 2022, at Berlin’s ALEXA shopping and leisure center. 12 Direct Brands will present their products offline at ALEXA. A shopping experience for all the senses that even the best online store cannot offer will be created in the innovatively designed showroom with the help of art installations and a lounge area, food tastings and cosmetics workshops. A win-win-win for the brands, the customers and for ALEXA.

credit. URW

WESTFIELD HAMBURG ÜBERSEEQUARTIER: CREATING A BETTER PLACE!

Better Spaces, Better Communities, and Better Together – those are the pillars upon which Unibail-Rodamco-Westfield’s sustainability strategy is based. URW is committed to playing a key role in the environmental and energy transition. As such, the company has been implementing its “Better Places 2030” sustainability strategy since 2016.

Credit: GCSP

CHRISTINE HAGER CONFIRMED AS CHAIRWOMAN OF GCSP AND NEW MANAGEMENT TEAM CONFIRMED

The general meeting of the German Council of Shopping Places, GCSP, elected a new board today. Markus Trojansky, dm Managing Director, could not be re-elected after 12 years of honorary service as a board member in accordance with the statutes and was previously bid farewell with great thanks. The members re-elected Christine Hager, Sonae Sierra Germany, as chairwoman of the board and confirmed Harald Ortner, HBB, as a member of the board. Ulrich Schmitz, ECE, was also newly elected to the board.

Credit: Placewise

SUCCESSFUL LOYALTY LAUNCH RESULTS IN PLATFORM ROLLOUT ACROSS POLAND AND THE CZECH REPUBLIC

Galeria Dominikanska, owned by ATRIUM European Real Estate, is a 32,600 sq m urban shopping center located in the heart of Wroclaw City, one of Poland’s fastest-growing markets. Partnering with Placewise, the center launched #maszokazje, a new, more comprehensive loyalty program that offered their customers more than just lunchtime food discounts.

Credit: Greenman OPEN

GREENMAN OPEN STARTS TRIALS FOR VIRTUAL REALITY

Greenman OPEN sets the course for the digital future. Last weekend, the management teamed up with Karlsruhe-based metaverse infrastructure provider Mapstar AG for a Halloween event to show how digitalization can change the retail landscape. With its Metaverse for the real world, Mapstar made it possible for the visitors of the Biesdorf Center to use their own smartphones to merge the boundaries of reality with those of the digital world.

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