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Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

“Things are staying the same and changing, all at the same time.”

On Thursday, June 13, 2019, Irish fashion retailer Primark opened its first store in Slovenia at Citypark in Ljubljana, attracting thousands of customers.

GranRoma in Italy, StadtGalerie Velbert in Germany, Galeria Mlociny Poland, and Ada Mall in Serbia: Various retail properties across Europe opened within just a few days.

The retail real estate expert received the “ICSC Trustees Distinguished Service Award” in 2019

Colosseum Centre, located in the north-western part of Bucharest, district 1, has attracted new fashion, leisure and food court tenants, as part of the extension plan of the commercial centre. As the construction work progresses, many tenants are interested to join Colosseum Mall. This trend is sustained by the strong performance of the existing Colosseum Centre which has given brands a great opportunity to develop their businesses in district 1, Bucharest.

Last year marked a record year for international food and beverage operators entering the London market, with 21 international concepts opening a debut site in the capital in 2018, according to research from international real estate advisor Savills. Furthermore, the firm notes that this momentum has continued into this year, with eight concepts already open and an additional 11 debut sites already in the committed pipeline.

Recently Edinburgh St James has signed four brands from global retail group Inditex, including fashion powerhouse Zara, to form part of the retail offering at the 158,000 m sq m mixed-use development at the heart of the Scottish capital.

Otto Ambagtsheer, the COO of VIA Outlets, also joined the ICSC European Conference & Exhibition in the Catalan capital. In his interview with ACROSS, he talks – among other things – about the company’s current remodeling projects.

The paradigm shift in the retail and retail real estate industry were the key issues at this year’s ICSC European Conference in Barcelona. The industry’s big players adapt their business models to bind current and future customers even closer to stationary retail. Ingka Centres, formerly IKEA Centres, emphasizes new “meeting place” concepts in the hearts of cities as well as increased manpower.