With the purpose of transforming its centers into premium fashion outlets, VIA Outlets is committed to its ‘3 R’s’ strategy of Remodelling, Remerchandising and Remarketing its assets. This strategy delivered a strong performance in 2018, and the growth has continued in the first half of 2019 with VIA Outlets reporting a 10 per cent increase in brand sales and an 8 per cent increase in footfall.
Ambagtsheer, CEO, commented: “Our half-year results once again prove the successful execution of our strategy, as well as the resilience of the outlet market. As we enter the second half of 2019, we are delighted to have a strengthened senior management team in place which is vital to delivering VIA Outlets’ continued success and ambition for the future.”
VIA Outlets was established in 2014 to acquire and manage existing outlet centers across Europe. It grew its portfolio to 11 centers across nine European countries in leading tourist locations, making it the fastest growing owner-operator of outlets in Europe. In 2018, its total portfolio brand sales amounted to 1.07 billion euros and saw over 30 million guests visit its centers.
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