Elektrownia Powiśle, Credit: Urban Outfitters
Elektrownia Powiśle, Credit: White Star Real Estate

URBAN OUTFITTERS TO OPEN ITS FIRST STORE IN CENTRAL EUROPE

Urban Outfitters, an American lifestyle retail brand, signs up for 860 sq m flagship store in Elektrownia Powiśle, Warsaw.

The fashion brand already operates in 11 Western European countries and the newly-signed 860 sq m flagship store shows the commercial potential for international brands to expand into Poland. Urban Outfitters is known for both its extensive offer across womenswear, menswear, homeware, lifestyle and gifting as well as its gender-neutral environments, eye-catching shop designs and memorable in-store atmosphere.

Emma Wisden, Managing Director of Urban Outfitters Europe, said: “Our ultimate goal, as a brand pioneering at the forefront of the global retail market, is to offer our customers a unique experience both in terms of our product and the environment we create to showcase it. For us, retail is experiential, personal and inclusive. The success of this lifestyle assortment of proprietary Women’s and Men’s apparel mixed with National cult brands, Vintage, Home and Beauty formula puts us in a position to buck current trends and expand our offer further across Europe and the world. Elektrownia Powiśle is an exciting project and Poland a thriving nation which, we feel, will work well with and enjoy the experience we can create.”

Elektrownia Powiśle was acquired by White Star Real Estate and European Property Investors Special Opportunities 4 (EPISO4), a fund advised by Tristan Capital Partners, in November 2015. Onsite redevelopment work begun in June 2016.

Matt Lunt, Executive Director at Tristan Capital Partners, said: “Poland provides great opportunities for retailers and restaurant owners that want to expand. With strong economic data, the investment opportunities are very attractive. This is why international brands like Urban Outfitters are looking at Poland with interest and Elektrownia Powiśle in particular. The scheme will attract affluent and young customers drawn by a spectrum of retail and dining brands.”

Leasing agents for Elektrownia Powiśle are JLL and Cushman & Wakefield in Warsaw and KLM Retail in London.

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