Crowds of customers waiting outside the new Primark store, Credit: Tina Ramujkić
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Primark Opens Its First Store in Slovenia

On Thursday, June 13, 2019, Irish fashion retailer Primark opened its first store in Slovenia at Citypark in Ljubljana, attracting thousands of customers.

The expectations of the new magnet business and the effect of its pull were high. The mall was completely renovated around the popular anchor tenant by Citypark operator SES Spar European Shopping Centers. A refurbishment investment of 20 million euros was made. Primark will enable Citypark to further bolster the city of Ljubljana as a shopping destination.

The Primark store located at Slovenia’s largest and most visited shopping center offers the latest fashion trends for women, men, and children. The design and layout of the store are based on Primark’s latest contemporary shop fit.

“SES is the premier source of new retail concepts in Austria and Slovenia. The launch of Primark at Citypark Ljubljana has once again allowed us to introduce one of the world’s most successful textile retailers to the country. When the first Primark opened in Austria at Sillpark Innsbruck in 2012, we recognized the power of the brand’s magnetism on fashion enthusiasts as well as its tremendous appeal. We are thrilled to contribute to the enhancement of the city of Ljubljana as a retail destination via the Citypark -based first Primark store in Slovenia,” said SES CEO Marcus Wild.

Citypark Ljubljana opened several new stores in April: Reserved, CCC Shoes & Bags, and Slowatch. The Deichmann and Zlatarna Celje stores have also been renovated. In October 2018, Humanic relocated to a new space in the refurbished part of the building. An amount of approximately 20 million euros was invested in the refurbishment of the site.

SES has already succeeded in attracting a number of top brands to Austria and other countries. Brands such as Gap, Mango, Mac Cosmetics, and Lego opened their first shops at Slovenia’s SES centers. Primark’s arrival in Slovenia has extended the list of brands celebrating their market entry at an SES center.

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