Retail and tourism are merging, as malls transform into destinations where visitors seek experiences, not just products. From Dubai Mall to Mall of America, the world’s shopping centers are reinventing themselves with entertainment, digital services, and personalized journeys. With innovations like SmartGifty, even regional players such as BTC City Ljubljana are proving how digital gift cards, loyalty programs, and smart platforms can turn retail hubs into tourist magnets. The future of shopping is experiential, digital, and sustainable. And it’s already here.
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