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“Brands have to touch every step of the customer journey and online shopping must be part of a 360° digital environment that fully integrates new digital tools into all aspects of the ‘traditional’ business model.”

The media are currently full of reports on VoD, (“video on demand”) services. These reports hardly distinguish between pay-per-view and subscription services or between these and the streaming of live events. Nevertheless, this trend, combined with the ever-improving quality of normal smart TV devices – never mind that of integrated home entertainment systems – would seem to suggest that cinema is in grave danger.

What impact will online retail have on the space requirements of the stationary trade?

When international retailers and consumers think of the UK retail industry, London has traditionally dominated the outlook.

Customers are constantly being offered more opportunities and methods for consumption, both online and offline. Every retailer has to recognize and follow this trend in order to avoid losing out to the competition. We must find a combination of e-commerce, mobile apps or social media, and traditional retail stores. Today’s end consumers are digitally networked at all times and around 63% of buyers use devices like mobile phones and tablets to learn about products in advance or to buy them online.

Clad in light, a shopping center’s architecture can become the talk of the town! It is a well-known fact that light always attracts crowds. What’s more, when used theatrically, its power of seduction increases significantly. These are the findings of the experts from the Luci Association after studying the economic and cultural benefits of light-based festivals. At a time when shopping centers are upping their game to compete with online sales, the use of new technology, such as interactive platforms, the internet, and smartphones can attract crowds.