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Historic warehouse becomes pioneering street food organisation’s first permanent venue – with Nanban, Club Mexicana, Monty’s Deli and the world’s first cheese conveyor belt under one roof.

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Unibail-Rodamco-Westfield Germany is currently cooperating with Hamburg start-ups. In his function as Innovation Manager, Joscha Domdey is responsible for the coordination of activities with such start-ups. The company’s first partners include e-floater and Wunder Mobility.

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

MPC Properties is currently investing 250 million euros in new development projects, all located in Belgrade, the capital of Serbia: office buildings Ušće Tower Two, Navigator Business Center 2 and BEO Shopping Center, which openings are planned for 2020. These three investments are in total more than 221,000 sq m of GBA.

GranRoma in Italy, StadtGalerie Velbert in Germany, Galeria Mlociny Poland, and Ada Mall in Serbia: Various retail properties across Europe opened within just a few days.

Supernova, the Graz-based real estate investor, has taken over 10 shopping centers comprising more than 120,000 sq m of leasable area from Mercator in Slovenia. The 116.6-million-euro sales agreement was signed in October 2018; on February 13, 2019, ownership was transferred to Supernova. Managing Director Markus Pinggera intends to carry out refurbishment work on all centers.