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ACROSS

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Highlighting the new

Innovative projects are introduced at Mapic in Cannes every year. This is no different in 2019. Here are a selected few of them.

Spectacular launch of the Westfield brand

Unibail-Rodamco-Westfield launches the Westfield brand across ten flagship destinations in Continental Europe with concerts by John Legend, Rita Ora, Aya Nakamura, and Kendji Girac.

About “Urban regeneration“

On January 27, 2020 the Premium Business Program of Christmasworld will be presenting future-oriented incentives for retailing and urban regeneration.

The launch of „It’s All About Stories“

ECE and Pop up My Brand recently launched a new store concept at Limbecker Platz Essen, Germany. The themes of „It’s All About Stories“ rotate every two months. It is a platform for showcasing brands and presenting products.

Two Fashion Outlets on the Upswing

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.

Projects & Openings Europe

Unibail-Rodamco-Westfield’s (URW) Westfield Mall of the Netherlands will be located in the Randstad area, the economic heart of the country, which includes four of the nation’s largest cities: Amsterdam, Utrecht, The Hague, and Rotterdam +++ Ingka Centres has recently unveiled a major new park at its Mega Ekaterinburg mall in central Russia +++ Broxbourne Borough Council and Hertfordshire County Council have selected Sovereign Centros as their development partner for a £400 million mixed-use scheme at Brookfield Riverside in Cheshunt, Hertfordshire.

“Marketing activities targeted the wrong audience“

In April 2018, the ownership structure of Westgate Shopping City in Zagreb changed. Focus Invest is now its sole owner and center management will be handled by F.O. / Group. ACROSS talked with Denis Cupic, Head of Asset Management at Westgate, about the new positioning of the once ailing mall.

About a Reinvention

A long time ago, Multi Iberia realized that its customers and partners, along with its dealings with them, had to be the company’s primary concern.

Alexa Responds at Romaest

A Rome-based shopping center has become the first in Italy to install Amazon’s cloud-based voice service.

A successful premier

The event series “ACROSS Retail Talks” was recently launched in Vienna.

New Head of Marketing at London Designer Outlet

Realm has appointed Michelle D’vaz-Plant as Head of Marketing for London Designer Outlet (LDO). She joins from her position as Marketing Director at Jessops where she oversaw new store development work across more than 20 locations.

Retail Parks: The Sleeping Beauties

Retail parks were long considered a necessary evil. However, their image changed drastically as they defy online retail due to their function as local suppliers. They now have the full support of customers, tenants, and investors.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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