Martin Breeden, centre performance director at intu. Credit: intu

intu brings together placemaking expertise to drive transformation

intu has brought its development, asset management, operations, marketing and commercialisation teams into one directorate to drive forward the transformation of its centres.

The new centre performance directorate brings together intu’s expertise in placemaking to transform its portfolio of popular destinations with new enhancements and activities that will improve footfall, dwell time and rental performance, including more leisure attractions, experiences and mixed-used spaces such as homes, offices and hotels.

It has been created as part of intu’s five-year strategy, announced last year, which will simplify, enhance and drive efficiency across the business. intu’s former development director Martin Breeden, who has worked for intu since 2002 and led the recent transformational extensions of intu Lakeside and intu Watford, is heading up the new team as centre performance director.

“We have brought together key teams from across the business to focus on increasing footfall and dwell time in new and innovative ways”

– Martin Breeden, Centre experience director at intu

Martin Breeden, centre performance director at intu, said: “An important part of intu’s five-year strategy is to drive the transformation of our centres into spaces where people continue to love to be and by simplifying our structure, we have brought together key teams from across the business to focus on increasing footfall and dwell time in new and innovative ways.

“intu already owns many of the country’s most popular destinations and we have always concentrated on creating compelling day-out destinations for our visitors to enjoy. The new centre performance directorate gives us the opportunity to utilise our combined expertise and creativity to make our spaces even better places to visit, with new events, design enhancements and brands.”

Matthew Roberts, chief executive at intu, said: “To be in the best position possible to deliver intu’s strategy, we need to have the right structures and skills in place. I am delighted that Martin Breeden will lead intu’s new centre performance team.”

Gavin Prior has also been promoted from centre director to operations director at intu following the retirement of Gordon McKinnon, who previously held this role, at the end of last year.

Trevor Pereira, intu’s former commercial and digital director and Julian Wilkinson, previously asset management director at intu, have both left the business as part of the restructure.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

DI Group managing the “Brandt Quartier” property in Hagen for Nuveen Real Estate

Commercial life begins anew at a tradition-steeped location: The former Brandt rusk bakery site is now the “Brandt Quartier”, the most modern retail park in the city of Hagen, which now will be operated by Deutsche Immobilien-Gruppe (the DI Group) for a fund run by Nuveen Real Estate.

Marks and Spencer and Lidl are to open new stores at Two Rivers, Staines-Upon-Thames

Marks and Spencer will relocate to a flagship 20,000 sq ft store at Two Rivers compromising a new foodhall over 50% larger than the old store in the town. Lidl have also chosen Two Rivers as its preferred location in the town satisfying a long held requirement. Lidl opened a 15,700 sq ft store at the end of June.

Ingka Investments signs agreement to acquire real estate for IKEA Retail in the heart of Paris

Ingka Investments, the investment arm of Ingka Group (owner and operator of 381 IKEA stores) announces that a purchase agreement to acquire prime real estate in the heart of Paris has been signed. The space will be used by IKEA Retail France and the total investment is 130 million euros.

Administrators appointed to intu properties plc

Jim Tucker, David Pike and Mike Pink from KPMG’s Restructuring practice have been appointed joint administrators to intu properties plc.

Ingka Centres launches online marketplace

Ingka Centres launches new online community and marketplace – LIVAT online.

Increased investment in online capabilities expected in the retail sector

Investment in online capabilities and delivery apps across the retail sector is expected to increase further, according to the latest research from global real estate advisor, CBRE. Online sales have helped many retailers offset some of the lost revenue from store closures during the lockdown period.