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ACROSS

Search Results for: across event – Page 2

ACROSS Retail Talks came to Cannes

Every year, the industry comes together at Mapic in Cannes around this time, and the ACROSS Retail Talks joined them this year as well.

ECE Modernizes Nova Eventis

The redesigning and upgrading of the shopping and experience center in Leipzig/Halle will be carried out at a cost of 40 million euros.

10 YEARS ACROSS – EDITORIAL

When we presented the first print issue of ACROSS exactly 10 years ago, an epochal event shook the world economy. The US-investment bank Lehman Brothers went bankrupt with a deafening bang and caused the biggest economic crisis in recent years. The real estate industry was hit particularly hard.

Alison Bowcott-McGrath, Managing Director at Maynineteen

Retail Events – Raising the Game

Consumers have the technological freedom to shop whenever and wherever they want, and brands are expected to work much harder than ever before to maintain their loyalty.

„Sports events are always attractive“

In her role as PR & Marketing Manager of Eurovea, Olga Hammer relies heavily on events. One reason is that as a result of exceptional and meaningful leisure activities, people are more willing to accept Eurovea as a “good neighbor”.

LIGHT-BASED EVENTS: NEW SOURCES OF INCOME

Clad in light, a shopping center’s architecture can become the talk of the town! It is a well-known fact that light always attracts crowds. What’s more, when used theatrically, its power of seduction increases significantly. These are the findings of the experts from the Luci Association after studying the economic and cultural benefits of light-based festivals. At a time when shopping centers are upping their game to compete with online sales, the use of new technology, such as interactive platforms, the internet, and smartphones can attract crowds.

Thomas Reichenauer (left) is Co-Founder and Managing Director of ROS Retail Outlet Shopping; Designer Outlet Gdańsk (right). /// credit: ROS

“We Are Well-Placed To Navigate The Challenges And Opportunities Ahead”

Following a customer-centric approach, the ‘BOLD’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio reached full potential in 2023. The operator’s average sales soared by +16.5% across the portfolio in 2023, fuelled by an enriched brand mix, a stronger shopping experience and the ability to adapt to evolving market conditions.

credit:tawny

TAWNY and the potential of Emotion AI

Emotion AI is at the forefront of innovation, revolutionizing the way industries connect and respond to human emotions in different contexts.

credit: Rioja Estates

HOW THE OUTLET DEVELOPMENT PROCESS HAS CHANGED OVER THE PAST 20 YEARS

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

Susan Hagerty Bonsak, CEO of Placewise.

OUTLETS: A WIN-WIN FOR CONSUMERS AND RETAILERS

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

Mario Schwann, General Manager of Designer Outlet Parndorf /// credit: DANIEL BOINTNER

TOURISM AND SHOPPING BELONG TOGETHER!

After a record year in 2023, Designer Outlet Parndorf hopes to build on its 2019 figures in terms of international tourism this year. ACROSS spoke to Mario Schwann, General Manager of Designer Outlet Parndorf, about the return of international tourists, the potential of visitors from Southern Asia and Middle East, and the importance of cooperation, among other things.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

credit: Ken Gunn Consulting

EUROPEAN OUTLET RANKING 2023/24: STRONG GROWTH THROUGH EMPOWERED ASSET MANAGEMENT

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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