Geoblink Team. Credit: Geoblink

Geoblink launches an open portal to inform weekly on the Coronavirus impact across the retail ecosystem

Considering the economic impact the Coronavirus has brought along in its midst, Geoblink, the Location Management platform powering the new retail, has decided to help the sector by launching an open portal today for professionals of the retail ecosystem to consult and monitor the impact COVID-19 is having on different territories and industries through the use of population movement and consumption data across the United Kingdom.

Some of the most relevant data insights:

  • Consumers Variations in footfall patterns in relation to the number of confirmed Coronavirus cases:Data insight from last week (16/03-22/03): Footfall was down by 75% on Sunday, 22/03, in Inner London – East county as 622 new COVID-19 cases were confirmed.
    Footfall was down by 68% on Sunday, 22/03, in Outer London – South county as 254 new COVID-19 cases were confirmed.
  • How people’s movement and consumption behaviour have changed throughout the course of the pandemic in comparison to weeks with normal activity prior to the Coronavirus crisis:Data insight from last week (16/03-22/03): The automotive category (gas stations and car dealerships) experienced the greatest increase in footfall traffic last week, followed by Education and Pharmacies & Optician’s Shops. 
  • Retail brands that are attracting footfall in front of their establishments by category:
    Data insight from last week (16/03-22/03): The Co-operative Food ranked 1st place in the Food & Beverage category for attracting footfall around their supermarkets last week.
  • Footfall patterns over the past 30 days for specific supermarket brands such as Iceland, Lidl, Marks & Spencer, Morrisons and Sainsbury’s.
    Data insight from last week (16/03-22/03): Marks & Spencer experienced the greatest decrease in footfall nationwide, with a 73% drop in pedestrian traffic around their retail locations.

Rafa Pulido, Chief Operating Officer at Geoblink, comments on the State of the Retail Ecosystem in 2020 monitoring portal: “COVID-19 has hit the entire retail ecosystem hard and without warning, but its impact on consumer behaviour may hit even harder and have long-lasting side effects. Retailers will have to reconnect with consumers once again, making data their biggest ally. This open portal was made to support the industry and provide professionals with information to help them be prepared for what the future of retail will be like once this is over. Consumers’ habits have been irrevocably altered as a result of COVID-19’s impact on society as a whole. Retail will bounce back, but it won’t be the same just as consumers won’t be the same or shop in the same manner for some time after overcoming this crisis”. 

The initiative aims to make information on population movements and consumption behaviour readily available to retail professionals. This may help them when making business decisions related to current events. 

More info: 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Umdasch: Digital Signage offensive at TotalEnergies

With their new order, the Store Makers from umdasch can once again prove their expertise: In addition to the delivery, installation and implementation in operation of the Digital Signage system by umdasch Digital Retail, umdasch Food Retail will implement the redesign and digital equipment of numerous tobacco shelves.

Atrium had more than 50 new openings in the first half of 2022

Atrium continues to enrich their centres with new and refreshed retail concepts. In the first half of 2022, over 50 new stores were opened with a total area of 14 000 sq m. Debut retailers in the country and in cities where Atrium is operating make up the majority of these new openings.

La Torre Outlet Zaragoza receives TripAdvisor’s Travelers’ Choice 2022 award

La Torre Outlet Zaragoza becomes one of the favourite destinations for travelers and visitors in the city after being awarded TripAdvisor's Travelers' Choice 2022.

MRM signs agreement to acquire two shopping centers from Altarea Commerce

MRM announced proposed acquisition of two leading and successful properties in Flins-sur-Seine (Yvelines) and Ollioules (Var) for a total of 90.4 million Euro. The acquisition would entail capital increases by MRM of a total of 50 million Euro.

British Land expands its retail and leisure offering at Regent’s Place

British Land has signed nearly 2800 sq m of food, leisure and wellbeing space at Regent’s Place, its Campus located at the intersection of Camden, Fitzrovia and London’s Knowledge Quarter.

Improving the Customer Experience through the Lens of Data

Landlords, tenants, and service providers have to collaborate with each other in order to create the best customer experience. Data helps when it comes to making better decisions. PropTech enables landlords to connect using such data.