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PROJECTS, TRENDS AND STRATEGIES

In a critical period for HoReCa, office or mixed-use projects, recent investments are adding new flavors and attractive or innovative functions to revive the pulse in key submarkets of Bucharest. Can dining or working with sky views make flexible working or meetings more appealing?

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

“Creating great places is a balancing act between art and science,” states William Kistler, Founder and Managing Partner at urbanOvation. urbanOvation is a platform community created to foster better collaboration among all built environment stakeholders. In this article he argues that easy to measure, quantitative KPI metrics distract from the equally important qualitative ‘art’ that is essential to great placemaking.

Rüdiger Dany, CEO of NEPI Rockcastle, believes that one of the biggest mistakes made in the last 15 years was not being able to seize and take advantage of opportunities during a crisis or difficult situation. He has worked in very different markets, with different stories and problems, but his general takeaway is clear: The investments and development plans of a company should never be stopped unless it is absolutely necessary.

In 2022, Atrium European Real Estate became part of G City. As part of the rebranding process the company will be present in the market under the new name G City Europe. Subsequently, a number of corporate rebranding steps will be taken in various areas.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

Parndorf Fashion Outlet, located between Vienna and Bratislava, is undergoing a comprehensive relaunch. A new Art Nouveau style, new roads and entrances, new retail space, and a new center management self-run by the owner should multiply customer frequency.

Designer Outlet Roermond, located directly on the border with Germany, won multiple prizes in this year’s “Outlet Center Performance Report Europe.”

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STRATEGIES OF RETAILERS

ECE Work & Live is developing a “Ruby” brand hotel in Copenhagen for the first time. This is also the Ruby Group’s first location in Denmark. The announcement follows the recent signing of a long-term lease agreement between ECE as project developer and Ruby Group as operator for the planned hotel building in the Frederiksberg district in the heart of Copenhagen.

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

RETAIL TECHNOLOGY

PLANS OF INVESTORS AND OWNERS

BNP Parisbas Real Estate recently published “At a glance: UK shopping center & out of town retail market, December 2016.” One of the headlines is that investment volumes fell by around a third compared to 2015 for both the retail warehousing and shopping center markets.

Investment in German retail properties is declining. The transaction volume is increasing significantly only in retail parks. Retail parks currently offer good investment opportunities in the UK as well.

According to Stephan Austrup, Head of Retail in Germany at TH Real Estate, omni-channeling and digitalization are key drivers of change. In all acquisitions and in business plans for existing portfolios, he therefore considers the impact of this change on retail formats, retailers’ required floor plans, and whether the property provides the necessary layout flexibility.

WHERE THE INDUSTRY MEETS