La Torre Outlet Zaragoza opened its doors on October 22, 2020 in the city of the same name. The new fashion and lifestyle shopping destination for northern Spain and southern France is a joint project of Pikolin Group and GPA; managed by ROS Retail Outlet Shopping. The outlet village is home to more than 60 fashion and lifestyle brands, such as Adidas, Reebok, Guess, Desigual. Further anchor stores for this day-trip destination are Outlet El Corte Inglés and a Decathlon.
In addition to its fashion and lifestyle offer, La Torre Outlet Zaragoza includes a large food court and a wide range of leisure and entertainment activities for the whole family. Visitors can complement their shopping day with escape and virtual reality games from MadLab, or with the special program of the Lego Fan Factory, the first of its kind to open in Aragon. Moreover, the technological component of the center becomes more relevant thanks to the participation of Telefónica as a strategic partner. Visitors can enjoy an experience with digital elements, such as photocalls throughout the premises that will reproduce visitors’ photographs on the big screen, or a reception in the latest-generation welcome center. The Artesiete cinema is open with eight screens that incorporate the latest technology in the sector.
Safe shopping approach
Due to the current health situation and the recommendations given by the Health Authorities, La Torre Outlet Zaragoza has prepared a phased opening weeks promotion to avoid agglomerations. “The health and safety of our customers and employees is our first priority”, said Center Manager Claudio Poltera. Given the current situation, brands follow a safe shopping approach and adopted the necessary safety measures in accordance with the current regulations to guarantee the wellbeing of its visitors and employees. Furthermore, the center has released a manifesto, expressing its commitment to the Aragonese society and appealing to the prudence and responsibility of all visitors. In an opening marked by the complicated health situation, La Torre Outlet Zaragoza is confident in the employment and wealth that the project brings to the region, as well as in its concept of an open-air shopping destination that complies with all the current safety measures.