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ACROSS

outlet

Mario Schwann, General Manager Designer Outlet Parndorf / credit: CRM Medientrend Tanja Hofer

Designer Outlet Parndorf: The outlet giant in little Austria turns 25!

Twenty-five years of Designer Outlet Parndorf: It all started with a clear vision. Mario Schwann, General Manager McArthurGlen Designer Outlet Parndorf, talks in his extensive ACROSS interview about the development of the location, decisions about the brand mix, the development as a tourist location, and why the geographical location at the border triangle of Austria, Hungary, and Slovakia always pays off, especially in challenging times.

credit: NEINVER

Amsterdam The Style Outlets: Growing at pace and with style

Amsterdam The Style Outlet has made it clear that the experience element is a key component in its value proposition. Although shopping remains the primary attraction, creating a space where people can go to meet up and spend time together is a crucial part of the outlet’s growth strategy. Both the increasing number of visitors and rising sales figures at the centre show that its efforts to offer a go-to destination that brings people together and provides a unique shopping experience are proving very popular – the figures speak for themselves.

credit: NEINVER

Amsterdam The Style Outlets welcomes iconic Levi’s® store

Denim brand Levi’s® has opened a new store in Amsterdam The Style Outlets, the center operated by Spanish multinational NEINVER. The more than 400 sq m store will offer a wide selection of Levi’s® world-renowned products, including the 501® classic jeans, as well as a vast range of other denim jeans, jackets, shirts and accessories.

credit: Rioja Estate

WHY LANDLORDS SHOULD INVEST IN MARKETING

Inflation encourages consumers to go in search of even greater value for money, states Giles Membrey, Managing Director of Rioja Estates. Therefore, he argues, Outlets are becoming more attractive to costumers. Furthermore, also internet sales are a driver of Outlets.

credit: NEINVER

THE OUTLET – A LEISURE ACTIVITY IN ITSELF

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.

Shopping centers should adopt the successful concepts of their outlet colleagues?

“Could this be the right time for the shopping center industry to pull itself together and adopt the successful concepts of its outlet colleagues? – This question was raised at the end of the first Retail Talk in 2023. On February 15, 2023, a top-class panel discussed “Outlets – A Winning Retail Format.”

credit: MAPIC

Designer Outlets – Best Practice in Flexibility

While the pandemic inevitably slowed the growth of the outlet market last year, most centers are performing surprisingly well, as a report by Ken Gunn Consulting for MAPIC also notes. The industry is proving that experience and flexibility are key to a successful retail formula. As a result, key players, in particular, are confident that the current challenges can be overcome.

credit: Neinver

NEINVER: At the Forefront of Digital Innovation

To succeed in the digital age, landlords and operators must embrace a culture of fact-based decision making. Adopting advanced analytics tools and investing in the collection of valuable data to inform their business decisions will enable them to improve their own business performance, that of retailers, and, indeed, that of the rest of the retail industry.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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