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New impulses for the “customer journey”

From January 24 to 28, 2020, Christmasworld is focusing its product range on the success factor customer-experience at the point of sale. Together with the Institute for Retail Research in Cologne, the Retail Boulevard (BLVD) 2020 will focus on the ‘customer journey’ by illustrating the steps towards the purchasing impulse and good customer relationships in different stores.

How Active Asset Management Boosts Footfall and Spending

“Another factor not to be underestimated in terms of quality of stay are the restrooms, whose cleanliness many visitors regard as a litmus test for the general condition of a shopping center – just like they would in a hotel room.”

Development Continues to Evolve Across the Continent

In Western Europe, where retail park development has reached maturity, new schemes have to be innovative and compelling. In Central and Eastern Europe (CEE), the market is relatively undersupplied, providing scope for increased levels of development activity. These are the findings of a recent study conducted by Cushman & Wakefield.

Retail Parks: The Sleeping Beauties

Retail parks were long considered a necessary evil. However, their image changed drastically as they defy online retail due to their function as local suppliers. They now have the full support of customers, tenants, and investors.

Densification, please!

Residential buildings and hotels emerge on shopping centers. Areas of supermarkets are being used for this as well, as the retail real estate industry discovers the benefits of urban densification.

WOLFSBURG: DISTRICT OF THE FUTURE TO BECOME A REALITY IN WOLFSBURG’S NORDKOPF AREA

A connected, future-ready, liveable urban core – that’s the vision for the city of Wolfsburg’s Nordkopf district. The development project is now picking up speed. The plans for the inner city areas to the south and the west of the Wolfsburg train station will be designed by the SIGNA Group, which has been signed as an investor and a project developer for the entire area. The Austrian SIGNA Group and Wolfsburg AG are concluding a project development agreement for this purpose. The next step for the project partners will be to develop an overall concept to be put to the Wolfsburg City Council and all other involved parties for approval.

What are Weekends Made for?

Since the liberalization of opening hours – determined by the “Salva Italia2” decree passed in 2011, during Mario Monti’s legislature – retailers in Italy have been free to open on Sundays and festive days, according to their own commercial strategies.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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