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Search Results for: retail real estate – Page 29

During the pandemic, Kaufland’s more than 1,350 large supermarkets established themselves as reliable and footfall-generating food anchors in the European shopping plaza landscape. In an in-depth interview with ACROSS, Dr. Angelus Bernreuther, Head of Institutional Investor Relationship Management and Real Estate at Kaufland, describes the success strategies that lead to a win-win alliance between shopping places and their anchor tenant Kaufland:

A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.

“We are focusing on our customer journey under the theme of the Italian Dolce Vita – to bring out the best of Italy to our international visitors, and the best of the world to Italy, through fashion, hospitality, culinary experiences, art and design.”

And, according to Herman Jan Faber, Global Head of External Clients and Business Development at Redevco, metropolitan areas are in need of transformation. The company, which was founded two decades ago, is diversifying its portfolio and capture the opportunities that arise as cities evolve.

It is a solemn fact that in order to understand the current situation of any commercial real estate market around the globe, including Turkey, analysis of the current impact of the Covid-19 pandemic on the main dynamics of the industry is required.

How retail-based mixed-use-projects should be developed in order to be successful in modern-day Ukraine.

Bigger leaps are being taken to lift us out of this pandemic. We still have a long way to go, the path ahead will be rocky, and the load we must carry is heavy. However, not everyone should expect the party to begin once we make our way out of the darkness. The beat of the drum and the rhythm of the song have changed.

All of our seven senses want to be used and ultimately are the key to real emotional experiences that bond us to very special moments and products. Physical real estate needs to confirm the field of tension of identity–human interaction–and products/brands by supporting individuality.

The Covid-19 pandemic brought massive changes to the entire retail real estate and placemaking industry. A lot of negative developments, but also a number of opportunities and possibilities for the future. We asked the following industry experts to share their opinion on the matter.

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