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Sello exterior /// credit: Placewise
Sello exterior /// credit: Placewise

Placewise Doubles Its Position In Finland

One of the biggest shopping centers in Finland, Sello, located in Espoo, Helsinki’s metropolitan area, has selected Placewise to provide its digital services.

The popular 102,000 sq m Sello Centre has more than 170 shops and services, including a concert hall, hotel, and library. This is the second shopping center in Finland to select Placewise as their proptech partner in less than a month.

“Some sources say as many as 90 percent of Finns are members of at least one loyalty program, and eighty percent are in more than one program”, comments Kristian Nordtomme, Chief Commercial Officer at Placewise. But until recently shopping centers in Finland didn’t offer digital loyalty programs to their shoppers. “There was a time in the retail real estate industry when loyalty programs were considered the domain of retailers, centers left the customer relationships up to brands.  Retailers are smart, they’ve been investing in loyalty for years.  We’re seeing increased interest from shopping centers all over the world, who now see the valuable asset customer relationships have proven to be for retailers and they want to get started yesterday.”  

“It’s fantastic to begin working with Placewise”, adds Sanna Kouvalainen, Shopping Centre Manager at Sello. “With its interesting services, Placewise stood out from the market and together we will be able to improve Sello’s digital channels even further and provide our customers and tenants with something completely new.”

The target launch for Sello’s new Shopper loyalty program and mobile app is late August this year. 


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