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ACROSS

Search Results for: retail events – Page 5

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

September 26, 2024, as part of a major event to mark the 60th anniversary of the Ruhr Park center, which opened in 1964. /// credit: URW

Rebranding To Westfield Ruhr Park – Shopping Destination In Bochum Becomes Part Of The Now Expanded Network Of Unibail-Rodamco-Westfield In Germany

In the 60th anniversary year of the future Westfield Ruhr Park in Bochum, Unibail-Rodamco-Westfield (URW) is crowning the success story of one of the largest shopping and leisure destinations in Germany: Westfield Ruhr Park will be the third destination in Germany to bear the internationally renowned Westfield brand name, alongside Westfield Centro in Oberhausen and Westfield Hamburg Überseequartier.

credit: MAGDUS

“OPTIMIZATION AND RENEWAL ARE THE KEY STRATEGIES FOR ALL OUTLET PLAYERS”

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

credit: Redevco

REDEVCO: THE POTENTIAL OF ICONIC BUILDINGS FOR THE HIGH STREETS OF PARIS

Reinventing the high street: With the redevelopment projects of two iconic assets in Paris, one on Boulevard Haussmann and one on Rue de Rivoli, Redevco not only shows how historic buildings can be transformed into innovative multi-functional destinations, but, in the case of Boulevard Haussmann also how space can be showcased even during a redevelopment.

credit: Kaufland

“For Us, Service Means Clarity, Efficiency, and Simplicity”

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

ACROSS Outlook 2024 (left), Romina Jenei (right) /// credit: ACROSS, RegioPlan Consulting

OUTLOOK 2024: “The Show Must Go On”

“There is a unique opportunity for those who stand out, pioneer innovative concepts and set trends,” states Romina Jenei, CEO of RegioPlan Consulting, in the latest “Industry Outlook 2024”.

credit:heidemarie kriz

EuroCis 2024 Highlights Part 2 – Go beyond today!

The EuroCIS trade fair in Düsseldorf is the leading trade fair for retail technology in Europe. A large number of international exhibitors showcase the latest IT solutions and innovations tailored specifically to the retail sector.

credit: SHUTTERSTOCK/CONIQ

WE MUST REMIND CUSTOMERS HOW GREAT IT IS TO SHOP IN-STORE

It’s no news that the world of online shopping is growing, and the role of brickand-mortar retail destinations is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

credit: Kaufland

“For Us, Service Means Clarity, Efficiency, and Simplicity”

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

credit: Redevco

REDEVCO: THE POTENTIAL OF ICONIC BUILDINGS FOR THE HIGH STREETS OF PARIS

Reinventing the high street: With the redevelopment projects of two iconic assets in Paris, one on Boulevard Haussmann and one on Rue de Rivoli, Redevco not only shows how historic buildings can be transformed into innovative multi-functional destinations, but, in the case of Boulevard Haussmann also how space can be showcased even during a redevelopment.

ACROSS Outlook 2024 (left), Steffen Hofmann (right) /// credit: ACROSS, ambas Real Estate

OUTLOOK 2024: „Lay The Foundation For Future Outperformance”

“Placemaking is the art of shaping a special destination and making an emotional connection with the visitor during his on-site experience,” states Steffen Hofmann, Managing Partner at ambas Real Estate GmbH, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

ACROSS Outlook 2024 (left), Christine Hager (right) /// credit: ACROSS, Bernhard Claßen for GCSP

OUTLOOK 2024: “Recognize The Importance Of Customer Orientation”

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

Festive Decoration at Allee-Center Leipzig, Germany (left), Thomas Mark, President of MK Illumination (right) /// credit: MK Illumination

Festive Lighting That Supports Long-term Sustainability Goals

Festive lighting and seasonal decorations remain key to creating the right ambience and attracting visitors during the holiday season. By collaborating with a sustainably-minded festive lighting supplier that offers creativity, innovation, and experience, centers can achieve two objectives: They can support internal sustainability targets and maintain their positions as vibrant community hubs.

credit: Signa Group

Chronology – The Collapse Of The Signa Empire

Signa Group has become the largest insolvency case in Austria’s history, and also one of the biggest in Europe. In the following, we present a detailed chronology of Signa´s collapse.

credit: Placewise

Centers and their tenants need a joint focus on the end user!

Susan Hagerty Bonsak is the new CEO of Placewise and, in this role, one of the recent members of the ACROSS Advisory Board. She strongly believes in footfall and the future of physical malls. In her first interview with ACROSS, she shares her view on the European shopping center industry, the importance of data connected with technology, and why a collaborative focus of all stakeholders is so important.

credit: Trafford

TRAFFORD PALAZZO CELEBRATES LANDMARK 2023 WITH NEARLY 5600 SQ M

Peel is celebrating a milestone year for Trafford Palazzo, the UK’s first next-generation experience centre. With nearly 5600 sq m of new deals secured in 2023, investment into TP Glow – Trafford Palazzo’s dedicated white box promotional space – and exciting developments adjacent to the centre, the destination has grown its footfall by 7% in the year.

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F&B INSIGHTS BY WILL ODWARKA
An exclusive collection of columns and video discussions by Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, and Jonathan Doughty, a leading professional in both the foodservice and commercial property industry, on the topic of F&B and Placemaking.
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