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credit: On/Joe Clark
credit: On/Joe Clark

First German On-store opens in Berlin

On is continuing to expand: 15-20 new stores are to be added this year to the 32 that already exist worldwide.

The latest store of the Swiss high-performance sportswear brand On is located on around 520 sqm over two floors on Neue Schönhauser Alle in Berlin Mitte. The store design concept combines Berlin flair with traditional elements. Solid wooden elements and aluminum shelves merge into a contrast and reflect the connection with nature and the passion for modern technologies.

“The On store has been designed to harmonize with the urban environment where local runners feel at home,” says Diana Dowling, Head of Retail at On. “Both technical and natural materials have been used to emphasize and contrast the historical architectural features of the building. The store layout seamlessly guides customers through all product categories: running, outdoor, training, tennis, and everyday clothing, enabling comprehensive shopping for every collection from head to toe.”

Various installations showcase the technologies, materials and values that On stands for worldwide, including unique soles, sustainable materials and people with great visions and dreams.

“On’s aim is to engage with our fans – where they move and shop. The new On store in Berlin Mitte is fantastic for this,” says Bianca Pestalozzi, General Manager EMEA. “It is intended to be a meeting point for runners while also offering the opportunity to experience the full range of products, as well as On’s technologies and innovations up close.”

Every Thursday, the community can test the latest On models at the On Run Club with running coach Björn Menges. In addition, regular events are offered for the Berlin community around exercise, culture and sustainability.

Credit all photos: On/Joe Clark

Fourteen years after its launch in 2010, Swiss brand On is innovating across the industry in high-performance running, outdoor, training and tennis products. Its award-winning CloudTec® innovation, which perfectly combines design with advances in the circular economy, inspires people to discover On and use its products to ignite the human spirit through movement.


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