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European premiere of the Australian sports brand MAAP in Amsterdam

At Reestraat 9, in the middle of the hip Nine Streets area of Amsterdam, there is now a specialist store selling exclusive cycling equipment.

A community space has been created by the Australian brand MAAP, which celebrates culture, art and the progress of cycling alongside the store. It offers MAAP-LaB, tailor-made group excursions designed for discovery and adventure. The group excursions differ in terms of the speed of the ride and whether the ride is on gravel or road. Women-only groups are also offered. Events are also on the program.

The 9 STRAATJES Amsterdam, 3×3 picturesque small streets and four canals in the middle of Amsterdam’s canal belt, is located in the heart of the city’s World Heritage Site and is home to many unique retail and food concepts.

photo credit: screenshot/


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