Understanding the term Metaverse is essential to understanding its potential. Ahmet Usta, the co-founder of Elyt.net, explains in this first part of this interview the essentials of the Metaverse in order to form a basis to enter the discussion about the potential of this topic.

We truly believe that an in-depth understanding of the term Metaverse is essential to understand its potential. Ahmet Usta, the co-founder of Elyt.net, explains the potential that Metaverse has in practice in this second part of his Metaverse interview with ACROSS.

“The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation,” states Yurdaer Kahraman, FIBA CP CEO and Member of the ACROSS Advisory Board. Therefore, he values the Metaverse as an engaging way to reach a younger, digitally connected consumer audience. He shows the perspective of a company that took the metaverse path very early.

E-Commerce does not run over shopping centers because they offer much more than a shared space where people purchase different products. To enhance the appeal of traditional shopping mall experiences, especially to Gen Z customers, enriching these “add-ons” is crucial. A new generation and metaverse-based loyalty programs can be a big part of this. Ahmet Usta, ELYT.net Co-Founder, explains what Metaverse business cases make sense for the placemaking industry.