The aging shopping center PRO-Kaufland was opened in 1974 and is appreciated and frequented as a local supply center. The new owner, the Rutter Immobilien Group, took over the property from Gerhard Weiß back in 2018 and now wants to replace it with a new building in order to adapt it to the new technological standards but also to current shopping habits.
According to city councilor Dieter Prammer and Stefan Rutter, the entire city area of around 40,000 sq m is to be rethought and adapted to current standards with the support of the external urban developer “Superwien”. In addition to retail and gastronomy, working and living will then come together at this location. Stefan Rutter’s plans show a pedestrian and bicycle-friendly concept with green spaces as well as the avoidance of surface parking lots.
The project is to be implemented in two steps: First, on half of the area, the new shopping center with local grocers, food corners and retail space. The mixed-use areas are planned to be built on another three to four independent sites with a scope of 12,00-15,000 sq m. A road concept with connections to public transport, as required for projects of this size, is also being developed.
The decision on the redevelopment of the entire area in the City Senate is still pending.