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Since the beginning of the COVID-19 pandemic, the European retail sector has been experiencing one crisis after another. As the pandemic faded, consumers and retailers finally hoped for relief, but the war in Ukraine immediately followed, causing further crises.

One crisis follows the next. While retailers faced nationwide lockdowns, restrictions based on testing, vaccination, or recovery, and already disrupted supply chains last year, the war in Ukraine is bringing the issue of “consumer pricing” to the forefront. Additionally, supply chain disruptions and record energy prices are leading to unseen inflation rates in many European countries for several decades.

Coca‑Cola Great Britain announces the launch of its first flagship store in London. Located on Long Acre, Covent Garden, the new retail destination offers a range of limited-edition apparel collections, exclusive designer collaborations, gift items, and unique drinks creations.

Probably almost everyone in Europe would like to see a return to normality, to where we have achieved herd immunity, infection numbers are controlled, and coronavirus-related restrictions are lifted. Whenever we reach that normality, it will still be a new kind of normal. The coronavirus pandemic will permanently change the way we work, live, and consume – and retailers will also have to find their way in the new world after the acute shock of 2020 and 2021.

The first Europe-wide lockdown in spring 2020 sent retail markets from Scandinavia to the Iberian peninsula into an unprecedented state of collective shock. This was reflected in the European retail industry barometer, the Global Retail Attractiveness Index (GRAI), which plummeted to a historic low of 89 points in the second quarter.

A 2019 review and how Black Friday has become the most important annual shopping event. All that, and more, can be found in GfK’s study on key European retail indicators.