Credit: Coca-Cola Great Britain
Ticker

Coca-Cola opens first European Retail Flagship in London

Coca‑Cola Great Britain announces the launch of its first flagship store in London. Located on Long Acre, Covent Garden, the new retail destination offers a range of limited-edition apparel collections, exclusive designer collaborations, gift items, and unique drinks creations.

The London store follows the launch of similar retail stores in the US. Visitors will be shopping limited-edition collection drops, experiencing new tastes at the Beverage Bar, and personalizing cans at the customization center.

The store will also feature fashion collaborations with UK based and global designers such as Soho Grit, Alma de Ace, BAPE, Herschel, Staple, BE@RBRICK, and more.

The launch will be supported by a targeted media campaign, including proximity OOH, geo-targeted social, and a takeover of Covent Garden Tube Station exits.

Michelle Moorehead, Vice President of Licensing and Retail, The Coca‑Cola Company said: “We have opened the doors in London to our first new concept store in Europe. This store is a chance for us to provide our fans with a premium array of fashion and collectibles, and fresh ways to experience our drinks. Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste.”

Coca‑Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. The company’s packaging is 100 per cent recyclable and it has a global goal to collect and recycle every one of its bottles or cans by 2030.

Tags: , , , , ,

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

THE EUROPEAN COUNCIL OF SHOPPING PLACES AND SAFE ASSET GROUP LAUNCH RISK AND RESILIENCE WORKING GROUP

The European Council of Shopping Places (ECSP), the voice for Europe’s retail property sector, has today announced the launch of its new risk and resilience working group. The group was set up in collaboration with SAFE Asset Group, an international advisory and certification organisation and a partner of ECSP

Cushman & Wakefield Hires Ben Binns for Senior EMEA Retail Role

Cushman & Wakefield has appointed Ben Binns as Head of Cross Border Retail Agency, EMEA, the latest strategic senior hire for the firm this year.

SES Spar European Shopping Centers continues to invest in its own power generation

SES is setting up an additional large-scale photovoltaic installation on Top of the Shopping Centers “MARIANDL” in Krems. This marks the third large-scale photovoltaic system for a SES-Centers.

Collaboration is Key to Rebuilding the Retail Ecosystem

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.

What Does the Permanent Shift in Consumer Behavior Mean for Retail Destinations?

The last two years have shown us that nobody can predict the future, but: Understanding detailed customer behavior and responding with specific value and service are no longer “extras” with respect to the retail business model – they are essential to survival.

Over 40 million products at Kaufland.de

The ever-growing product range: Online marketplace Kaufland.de now offers more than 40 million products from over 8,000 online retailers. In recent months, 10 million new items have been added, especially to the homeware, electronics, kitchen & household product worlds.