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GfK study on European retail

A 2019 review and how Black Friday has become the most important annual shopping event. All that, and more, can be found in GfK’s study on key European retail indicators.

The shocking impact of the Covid-19 pandemic goes far beyond the entire retail industry, as analysts and statisticians are facing unforeseen challenges as well. Due to the current uncertainty resulting from the corona crisis, the geomarketing specialist GfK deliberately foregoes an outlook on the retail year 2020 in his current study on European retail. However, there are still a lot of interesting insights to be found here. The study features a chapter on how Black Friday has become the most important annual shopping event, a chapter on the role played by the capitals of the Visegrád nations and a chapter on furniture retail in the Czech Republic. It includes the usual benchmarks on 2019 retail turnover and purchasing power trends, providing a valuable resource for business and investment decisions in the post-Covid-19 period.

You can download the GfK study for free here:

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