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2019

ECE and Pop up My Brand recently launched a new store concept at Limbecker Platz Essen, Germany. The themes of „It’s All About Stories“ rotate every two months. It is a platform for showcasing brands and presenting products.

Green Belt and brownfield are well-known terms. The time for proper consideration of the Gray Belt has arrived. Review of the Gray Belt would give us an opportunity to re-appraise how we use our precious land – and it would give retail park owners the financial imperative to become curators of experience.

After the opening of several Duty Frees at various airports worldwide, umdasch has expanded its reach to more cruise ports via Barcelona Cruise Port Terminals A & B. Work on the redesign has recently been completed.

VIA Outlets has begun redesign work at the Vila do Conde Porto Fashion Outlet and has expanded Hede Fashion Outlet, near Gothenburg.

Parndorf Fashion Outlet and Freeport Fashion Outlet – both in the greater Vienna area – have been expanded and extensively refurbished, in the Art Nouveau style, over the last few years. This effort has resulted in double-digit growth. The next step, which centers around attractive displays and an experience element when shopping, is currently being taken.

As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE’s “Digital Innovation & Analytics” unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.