The ECE and OTTO shopping realms have been interlinked
Reserving the latest sneakers online before picking them up at the center Purchasing a video game console online and having it delivered from the shopping center to your home on the very same day? Based on the cooperation of OTTO and ECE, both of these scenarios will soon be possible.
“WE MAKE BRICK-AND-MORTAR PRODUCTS VIEWABLE ONLINE”
As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE’s “Digital Innovation & Analytics” unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.
HOW SHOPPING CENTERS HAVE EVOLVED INTO OMNICHANNEL PLATFORMS
In light of the advancement of digitalization in the retail sector and the dramatic changes in customer demand, shopping centers are in need of comprehensive digital strategies. Until recently, the websites of the centers operated by ECE were only equipped with information relating to opening hours and shops.
MEETING THE RISING EXPECTATIONS OF CONSUMERS
According to Markus Bötsch, CSO of Jack Wolfskin, the availability of products across all channels is essential.