Credit: ECE
Management

ECE Special: Connecting stationary and online shopping

Bridging the Gap Between Online and Offline Retail.

Credit: ECE

The ECE and OTTO shopping realms have been interlinked

Reserving the latest sneakers online before picking them up at the center Purchasing a video game console online and having it delivered from the shopping center to your home on the very same day? Based on the cooperation of OTTO and ECE, both of these scenarios will soon be possible.


Philipp Sepehr, Chief Digital Officer of ECE. Credit: ECE

“WE MAKE BRICK-AND-MORTAR PRODUCTS VIEWABLE ONLINE”

As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE’s “Digital Innovation & Analytics” unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.


Credit: ECE

HOW SHOPPING CENTERS HAVE EVOLVED INTO OMNICHANNEL PLATFORMS

In light of the advancement of digitalization in the retail sector and the dramatic changes in customer demand, shopping centers are in need of comprehensive digital strategies. Until recently, the websites of the centers operated by ECE were only equipped with information relating to opening hours and shops.


Credit: Jack Wolfskin

MEETING THE RISING EXPECTATIONS OF CONSUMERS

According to Markus Bötsch, CSO of Jack Wolfskin, the availability of products across all channels is essential.


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Outlook 2021

Most experts in the European placemaking industry have adopted a consciously positive stance with regard to the recently commenced business year.

Vacant retail spaces as Instagrammable experiences

Although empty shop windows have always been part of running a shopping center, there are more around than most center managers might like. The good news is that they are opportunities to create bite-sized experiences that support the trend towards “shoppertainment”.