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Transformation

Union Investment: Transformation in Practice

Repurposing existing properties is a value-adding approach, benefiting both the capital market and users. This is why Union Investment is changing direction for the better by considering the value chain holistically. In a detailed focus topic Union Investment explains the corporate positioning, how they understand transformation, and why it is worth investing in transformation from a financial and social perspective.

credit: Union Investment

“RETHINKING THE VALUE CHAIN”

Repurposing existing properties is a value-adding approach, benefiting both the capital market and users. Union Investment is changing direction for the better by considering the value chain holistically. Managing Director Henrike Waldburg explains the corporate positioning and why it is worth investing in transformation from a financial and social perspective.

credit: Union Investment

YVIE AMSTERDAM

The project development of a congress hotel and residential tower

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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