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Search Results for: retail study – Page 11

A Pleasing Increase

According to CBRE, global shopping center development continues to accelerate, with a total of 11.4 million sq m of space opening in 2014 compared with 10.6 million sq m in 2013.

Understanding Facebook

The Polish Council of Shopping Centers and Toolbox Marketing teamed up for a social media benchmarking project.

Increase sales with Limbic Lighting

In a field study with Gerry Weber, Zumtobel was able to confirm the influence of lighting in shops. The optimized lighting concept led to a 10% increase in sales. This practice test, in which the lighting preferences of seven different customer groups were analyzed using a neuropsychological target group model, was a continuation of an earlier laboratory experiment.

HUNGARY WITHOUT SHOPPING SUNDAYS

Legislation forcing all retail shops to close on Sundays entered into force in Hungary on March 15, 2015; most shops are forced to close on Sundays and at night.

TO APP OR NOT TO APP – THAT IS NOT THE QUESTION (ANYMORE)

Customers are constantly being offered more opportunities and methods for consumption, both online and offline. Every retailer has to recognize and follow this trend in order to avoid losing out to the competition. We must find a combination of e-commerce, mobile apps or social media, and traditional retail stores. Today’s end consumers are digitally networked at all times and around 63% of buyers use devices like mobile phones and tablets to learn about products in advance or to buy them online.

TAKE A BITE OUT OF THE MOBILE SHOPPING CAKE

More and more consumers are shopping with smartphones and tablets. Shopping center operators are trying to capitalize on this trend towards mobile commerce in myriad ways.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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