Studies & Reports

40 % of visitors choose a shopping center based on the available dining options

ECE has published new study on development of food & beverages at shopping centers. Restaurants and food courts have been an important trend at the centers for a while.

The study has shown that 40% of visitors base their choice of shopping center primarily on the available dining options – and not on the variety of other stores. 60 % of those surveyed eat at the center nearly every time they visit.

In the current study, the perception of customers and food retailers was analyzed with regard to food and beverages in general and food courts in particular. A total of 2,500 visitors and tenants at the ECE centers participated in the survey; in addition, TNS Infratest has completed a representative survey for Germany among shopping center customers on behalf of ECE.

“We already knew that dining is a huge trend. But the fact that dining options are the most important factor in deciding which center to visit for so many people did surprise us. Restaurants help change a shopping center from a place to shop to a new place to be and turn it into a place where you go to spend your free time,” says Joanna Fisher, Managing Director Center Management at ECE. Restaurants are increasingly becoming an essential feature that distinguishes shopping centers from shopping online.

The survey also asked about customers’ most popular options. Coffee specialties take 1st place at 44 % of all mentions, followed by Asian food (37 %), fast food (35 %), sandwiches (27 %), and Italian food (26 %).

The number of restaurant guests doubled at ECE’s shopping centers between 2004 and 2014. At the same time, the percentage of restaurant space has increased significantly – from the usual 5 % to up to 10-12 % in centers that opened recently. Since 2010, the total space occupied by restaurants in German ECE centers has grown by 38 %. The percentage of space dedicated to dining will continue to increase, and in older centers especially, space will be rededicated to food outlets. Currently, there are already 1,500 food retailers at ECE’s centers that occupy spaces from 10 to more than 1,000 Sq. m (average: 122 Sq. m).

Most of the food retailers at ECE’s centers are satisfied with their situation. 80 % would recommend the center to others. They especially like the consistently large number of visitors, technical equipment, and the synergy effects among tenants. Independence from weather conditions and the large variety of choices found positive mention.

The most important reasons for using food courts during mall visits are not a surprise: 55 % choose food courts because eating there is fast and convenient. Customers appreciate the opportunity to order different dishes and still get to eat together in the same place – 82% like the great selection. Notably, a special architecture is important to 63% of visitors.

The most frequent customer requests were for Wifi and cell phone charging stations as well as services for families and children (microwaves for baby food, high chairs, play areas).

 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Studies & Reports MORE

Retail Parks–an attractive asset class in times of crisis and beyond

As retail parks become more and more enticing, RegioPlan looks at the market distribution of this asset class across Europe in the following study.

Retail Park Report 2021: One-Stop-Shopping instead of One-Shop-Stopping

MEC and its partners Real Estate, Savills Germany, Dr. Lademann & Partner and WISAG published the 9th edition of the Retail Park Report “About Tomorrow–Retail parks in the city of the future”. The key finding: Sustainable and cross-asset-class strategies are needed to develop cities and rural areas for the future as urban neighborhoods and surrounding areas gain in importance.

When there’s a will, there’s a way: The path to net zero carbon retail real estate

“Our addiction to fossil fuels is pushing humanity to the brink. We face a stark choice: Either we stop it–or it stops us. It’s time to say: enough.”

An Overview of the Serbian Capital

A number of shopping centers have opened their doors in Belgrade over the past few years. In June 2020, BEO, for which MPC Properties is responsible, opened its doors. Development, Technical Operations, and Innovations Director Jovana Cvetković looks back on a time of particular turbulence – not solely due to reasons relating to the pandemic.

Turkish Market Outlook

It is a solemn fact that in order to understand the current situation of any commercial real estate market around the globe, including Turkey, analysis of the current impact of the Covid-19 pandemic on the main dynamics of the industry is required.