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The United States is the “Country of Honor” at this year’s MAPIC. ACROSS reveals a selection of the retail projects in the Land of Opportunity that will be presented in Cannes.

A look at Lithuania: According to the “Real Estate Market Report 2015 – Baltic States” by Ober-Haus, not a single large shopping center has opened its doors in Vilnius in the last five years. Developers are trying to exploit attractive locations by offering small and medium-size malls, however.

The city in southern France is undergoing a cultural and urban renaissance. Klépierre is betting on the seaside metropolis with Prado shopping center. Galeries Lafayette will be one of the anchor tenants.

With malls, retail parks, hotels, and housing projects, BALFIN Group is setting new standards in Southeast Europe. In this interview, Vice President Csaba Toth outlines the expansion from the Balkans to Western markets and explains why digital innovation and an integrated approach make BALFIN a prime partner for investors and brands.

The traditional formula of “square meters times footfall” has become less and less relevant. Silvio Kirchmair, CEO of umdasch The Store Makers, explains why retail properties today need to be places that offer experiences, partnerships, and pleasant atmospheres to survive the retail revolution. Away from pure space and toward lively, multi-functional locations – that’s how brick-and-mortar retail can make a comeback.

In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.

With the acquisition of significant portfolios in Italy and Germany, the development of Malmö Designer Village, and numerous expansions, ROS Retail Outlet Shopping is among the most dynamic players in the European outlet market. Together with partner FREY, the company is now pursuing ambitious growth goals. ROS co-founder Thomas Reichenauer talks about the latest steps, synergies in ESG and digitalization, and the challenges of a changing industry.

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

The huma shopping center in Sankt Augustin is a unique development in the German retail sector: An established center has been successfully combined with a fully-fledged outlet area for the first time. ACROSS spoke with Dr. Maximilian Gutsche, Managing Director of the Jost Hurler Group, and Lars Jähnichen, Managing Director of the IPH Group, about the background, implementation, and market success of this model, as well as how it could be replicated elsewhere.

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

As cities across Europe grapple with the challenges of climate change, shifting consumer behavior, and evolving urban needs, Redevco is positioning itself at the forefront of sustainable transformation. In the DACH region, we are demonstrating how a dual focus on ESG-led redevelopment and strategic tenant diversification can future-proof real estate assets – creating long-term value for investors, tenants, and communities alike.

In the world of outlet retail, success isn’t just measured in square meters but in collaboration, data, and experience. Otto Ambagtsheer, CEO of VIA Outlets, shares how the company’s unique partnership-driven model is transforming its 11 centers across Europe into high-performing, guest-focused destinations. From shared sales incentives and shopper insights to immersive placemaking and omnichannel innovation, VIA Outlets is proving that when landlords and brands grow together, the result is more than retail. It’s a curated, connected community.

While Central and Eastern Europe are experiencing rapid economic growth, the energy transition is still in its infancy. NEPI Rockcastle, the region’s retail real estate leader, is taking unprecedented steps to meet nearly half of its electricity needs via solar power by 2026. With a €110 million investment program stretching from Romania to Poland, the company is not only supporting the sustainability of its tenants but is also reshaping the CEE energy landscape itself. In a sector in which climate targets often lag behind, NEPI Rockcastle is proving that green retail is not only possible but also profitable.

In an era in which consumer expectations are evolving faster than ever, Fiba Commercial Properties is reimagining retail spaces as dynamic ecosystems of experience, technology, and tenant success. In his exclusive ACROSS Magazine statement, CEO Yurdaer Kahraman outlines a bold vision, from Star Mall’s immersive gastronomy zones in China to AI-powered platforms in Turkey, proving that when tenants thrive, assets don’t just grow, they transform.

Transformation in lieu of new construction: Marco Gösling, Managing Director Business Unit Construction Solutions at umdasch The Store Makers, provides insight into the growing significance of general contracting, the challenges associated with renovating existing buildings, and why sustainability is no longer merely a trend. Projects such as the ”Kämmerei” in Düsseldorf and ”Le big TamTam” in Hamburg demonstrate how technical expertise, environmental awareness, and architectural quality go hand in hand.

The lease agreements concluded for retail parks increasingly feature solutions that differ from the classic Triple Net Lease agreements, particularly as regards the settlement of operating costs and the division of responsibilities between the parties. The latest trends in this area are reshaping the relationship between the parties, balancing the interests of investors and tenants while responding to increasing market expectations. In this article, we share our observations from the CMS team’s practice and point out the implications of these changes for the retail sector participants.

In an age in which digital dominates and foot traffic is harder to attract, retail spaces are being reimagined not just as places to shop, but as platforms for experience, education, and emotional connection. In her latest piece, Pınar Yalçınkaya, CEO of MPC Properties, explores how AI, sustainability, and creative activations are helping transform shopping centers across Serbia into vibrant hubs of relevance. From beekeeper suits and dinosaur replicas to podcast stages and robots that greet you by name, MPC is proving that future-proof retail is less about space and more about meaning.

As the retail landscape continues to evolve, convenience is emerging as the key driver of success. Shoppers are increasingly drawn to brands that make buying products a quick and effortless experience, whether online or in-store. GlobalData’s latest research highlights which retailers are likely to gain the most in 2025

Following the successful contract signing last year, ADVENTICA, the international operator of indoor family entertainment destinations, is set to open its first German location at Rhein-Ruhr Zentrum (RRZ). Spanning 3,600 m², the new facility will enter a multi-week soft-launch phase ahead of its grand opening on October 17, 2025.

Internationally renowned top chef Thomas Bühner is opening a new dining concept at Westfield Hamburg-Überseequartier – right on the waterfront with a view of the river Elbe. Unlike his restaurants in Düsseldorf and Taipei, the focus in Hamburg is not on fine dining, but on a modern, cosmopolitan all-day dining and bar experience that emphasizes accessibility and joie de vivre.
With this step, Bühner is consciously opening a new chapter – straightforward, inspiring and with international spirit. The opening is planned for the first half of 2026. Further details on the concept will follow – but one thing is already clear: Hamburg can look forward to a new culinary narrative.